VIREN

VIREN We strive to create apparel that’s as resilient as you are, because you deserve to look, feel and perform at your best.

Whether we're running errands or marathons, every one of us has a warrior within, working hard to get what we want from life.

We're on Wolf & Badger. 🤍Viren is now available on one of the world's most respected independent fashion platforms — 40 ...
25/08/2026

We're on Wolf & Badger. 🤍

Viren is now available on one of the world's most respected independent fashion platforms — 40 million annual shoppers, stores in London, New York and LA, and a community of independent brands from over 70 countries.

Being selected by Wolf & Badger means something to us. They curate with real conviction — values-led, independent, considered. Exactly where Viren belongs.

To celebrate our launch we've created the Higher Power Studio Set — our leggings and bra top together at a special bundle price. The complete studio look, certified clean, built to move with you.

Shop the Higher Power Studio Set now via the link in bio.

Built for resilience. Powered by you.

Built for resilience. Powered by you. 🖤
24/08/2026

Built for resilience. Powered by you. 🖤

VIREN wasn't the first name we tried. It was the one that actually meant something once we saw it.The story behind it, a...
19/08/2026

VIREN wasn't the first name we tried. It was the one that actually meant something once we saw it.

The story behind it, and the team who helped us find it, on the Journal, link in bio. 🖤

This is what I actually train for: getting up off the floor without using my hands. Carrying everything in one trip. Not...
13/08/2026

This is what I actually train for: getting up off the floor without using my hands. Carrying everything in one trip. Not thinking twice about the stairs.

Not the mirror. The everyday.

Full piece on Substack — link in bio. 🖤

My daughter spent yesterday building a 'superhero training camp.' When I asked her to show me, it was my gym. Monkey bar...
09/08/2026

My daughter spent yesterday building a 'superhero training camp.' When I asked her to show me, it was my gym. Monkey bars, rope, a tyre, a bench press.

She even built a minifigure of me on the bench.

I didn't ask her to copy it. She just did.

This is the actual reason I train the way I do now. 🖤

Kinda chic to do all of it, actually.Lift heavy. Rest without guilt. Eat enough protein to actually recover. Move becaus...
09/08/2026

Kinda chic to do all of it, actually.

Lift heavy. Rest without guilt. Eat enough protein to actually recover. Move because it feels good, not because you have to. And still eat the cake, balance was never the extreme version of either side. 🖤

You've probably seen brands claim 'non-toxic' or 'clean' on a label. Almost none of them mean OEKO-TEX® certified — and ...
05/08/2026

You've probably seen brands claim 'non-toxic' or 'clean' on a label. Almost none of them mean OEKO-TEX® certified — and there's a real difference.

Certification isn't a one-time badge. It has to be re-earned every year, garment by garment. Every component gets tested, thread, dye, elastic, trims, not just the outer fabric.

Ours is certificate 24.HGB.85075, and it's public. Look it up yourself.

Prowess, Higher Power, Aftermath — all three recertified.

Full details at viren.com/pages/no-harm-done →

Morning sun first. Then tea. Then whatever the day's training actually calls for.This week it was push-ups and the assau...
29/07/2026

Morning sun first. Then tea. Then whatever the day's training actually calls for.

This week it was push-ups and the assault bike out in the garden, then breakfast burritos with enough protein to actually recover from it. No shakes, no restriction — food that matches the effort.

Same order most mornings. Different training, different plate, same ritual. 🖤

Classical or modern? If you've taken more than one Pilates class in your life, you've probably done both without anyone ...
26/07/2026

Classical or modern? If you've taken more than one Pilates class in your life, you've probably done both without anyone telling you the difference.

They're not interchangeable, and they're not training the same thing. Classical is built on a repertoire. Modern is built on a result.

I love both, for different reasons. What's your go-to?

Full breakdown live on Substack now — link in bio.

Hot rooms don't forgive bad kit. Fabric that clings, seams that rub, waistbands that slide — you feel all of it by minut...
22/07/2026

Hot rooms don't forgive bad kit. Fabric that clings, seams that rub, waistbands that slide — you feel all of it by minute twenty.

Prowess was built for exactly this. Four-way stretch that holds through heat and heavy output, engineered for training, not for standing still in a mirror.

Electric Blue and Black. Built for the sessions that actually test you.

"

Address

19 Park Street
Lytham St Annes
FY85LU

Website

Alerts

Be the first to know and let us send you an email when VIREN posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to VIREN:

Shortcuts

Share

Category