20/10/2025
Next up in my AI for Small Design Studios series: Perplexity.
If you haven’t used it yet, it’s basically a smarter way to research.
It finds accurate, up-to-date information fast; without the endless scrolling through search results.
In my studio, I use it to:
✨ look up trends
✨ research blog topics
✨ check facts for posts and articles
✨ get quick overviews of new ideas I want to learn about
It’s been a huge time-saver, especially when I’m juggling design work, marketing, and admin (we have to do it ALL in a small studio!)
But I only ever use it for research: never for creating.
That part still happens in my sketchbook and my iPad, surrounded by colour swatches, paper, multiple cups of green tea ☕️ and my hairy side-kick Barney
Perplexity keeps me organised and informed, so I can stay focused on what actually matters - designing.
Save this for when you need a quick research shortcut, and follow along for the next post in my AI for Small Design Studios series.
