Ruby and Grace Boutique

18/06/2026

🌸 New outfits for endless adventures 🌸

Every Dinkum Doll deserves a favourite dress… the one they reach for when there’s a picnic to attend, a tea party to host or a magical adventure waiting just around the corner.

Launching on 22nd June at 8pm, we’re welcoming three beautiful new additions to the Dinkum Doll wardrobe:
💙 Florin Dress – a timeless blue floral for everyday adventures
💜 Suki Dress – a charming purple floral perfect for dreamers and explorers
🩷 Rosette Dress – complete with a sweet Peter Pan collar and the prettiest pink details

Designed for little hands to dress, undress and style again and again, these gorgeous outfits invite children to create new stories, new adventures and new personalities for their favourite Dinkum Dolls.

Because sometimes the simplest toys inspire the biggest imaginations. ✨
Which dress would your Dinkum Doll choose? 🌸

⏰ Launches 22nd June at 8pm

✨ The Small Shop for Big Imaginations ✨

RubyAndGrace

16/06/2026

Every Dinkum Doll is about to become a big brother or big sister 🌈

Meet the adorable new Binky Dinkys… three tiny babies ready for cuddles, adventures and endless imaginative play.

Each Binky Dinky arrives with:
🍼 A magnetic bottle
💜 A magnetic dummy
🌙 A cosy bassinet for bedtime
✨ Removable pyjamas

And the sweetest part? Matching outfits will be available for their Dinkum Doll siblings, making it even easier to create your own growing Dinkum family.

Launching at Ruby & Grace on 22nd June at 8pm UK time.

Which baby would you choose first… Pip, Pickle or Moppet? 💕

✨ The Small Shop for Big Imaginations ✨

11/06/2026

✨ A moment of pure childhood magic ✨

This beautiful reel by perfectly captures why I fell in love with Rugaroo.

The Black Swans and Playground Collection are stunning, but it’s seeing them through a child’s eyes that makes them truly magical. No screens, no instructions, just imagination taking the lead.

A little world of storytelling, wonder and adventure. Exactly how childhood should be. 🖤🦢

Watching children become completely immersed in play is one of my favourite things, and this reel captures that feeling perfectly.

The Rugaroo Black Swans and Playground Collection are available now at Ruby & Grace.

✨ The Small Shop for Big Imaginations ✨

08/06/2026

🌈 Set your alarms...

The brand new Olli Ella Rainbow Realm collection launches at Ruby & Grace at 6am tomorrow morning ✨

Discover fairies, dragons, unicorns, magical outfits, the adorable birthday set and plenty of pastel magic. Many of the characters are limited edition, making this one of Olli Ella’s most collectible launches yet.

🦄 Launches online at 6am, 9th June✨ Limited edition characters available🎂 Birthday set and magical outfits included🌈 Available while stocks last

Our stock is expected to arrive tomorrow and we’ll be working hard to dispatch orders as quickly as possible.

Which Rainbow Realm character has stolen your heart? 💕

02/06/2026

NEW ARRIVAL BEAUTICIAN MOUSE 💅
Red nails • Red heels • Magnetic hands

Meet the brand new Beautician Mouse — complete with glamorous red fingernails, matching red high heels and, for the very first time, magnetic hands on a Mum Mouse ✨

She’s ready to help Maileg friends prepare for their big day and we are completely smitten.

Alongside her arrival we’ve also welcomed the beautiful new Bride & Groom outfits plus restocks of lots of Maileg favourites.

And the best news?

All preorders shipped yesterday and are already on their way to their new homes ✨

24/05/2026

Last Chance To Treasure Hunt ✨

A little reminder that our Spring Sale won’t be around for much longer…

There are still lots of lovely treasures waiting to be discovered, with savings across magical brands including Maileg, Olli Ella, Moulin Roty and more 💛

From tiny treasures and cuddly friends to hidden gems and last chances… once they’re gone, they’re gone.

Take your time, have a gentle browse and see what little magic you might find ✨

Shop the Spring Sale here:
Spring Sale Collection

Happy treasure hunting ✨

Helen x

Buy Spring Sale at Ruby & Grace . Free Delivery on UK Orders over £50✓ Beautifully Packaged ✓ Truly exceptional Customer Service ✓ Small Family Business

23/05/2026

✨ Meet Ocho ✨

Oh my goodness… where do we even begin with this little sea friend? 🐙💙

Freshly arrived at Ruby & Grace and already completely stealing hearts, Ocho from Bunnies by the Bay is even more adorable in real life. With his wonderfully soft marina-blue fur, twining tentacles and tiny sailor hat, he feels perfectly at home here on the North East coast 🌊✨

We absolutely fell in love the moment he arrived and have a feeling we may not be the only ones 👀💙

And Ocho is just one of MANY exciting arrivals that landed yesterday…
✨ Beautiful Milo & Millie kittens
✨ Le Toy Van Summer Goodies
✨ And lots more magical treasures waiting to be discovered

If you haven’t visited our New & Trending section lately, now might be the perfect time 👀

And a little reminder… it’s also last chance to shop our Spring Sale before it disappears 🌷✨

Who else is completely smitten with Ocho? 🐙💙

Helen x

22/05/2026

✨ Ruby & Grace Magic Has Landed✨

Today we’ve welcomed some truly gorgeous new arrivals and honestly… we may have fallen a little bit in love 🥹💛

🐱 New Milo & Millie arrivals including the sweetest magnetic mummy cat and kittens

🐰 Our very first Bunnies by the Bay plushies. Super soft, comforting and even more adorable in real life

☕ Fresh Le Toy Van arrivals and restocks perfect for pairing with Maileg friends, summer adventures and imaginative play

This is just a little peek… you’ll find everything gathered together in our New & Trending collection and we’ll be sharing lots more magical details and storytelling over the coming days ✨

Which has stolen your heart so far? 👀

Helen x

15/05/2026

✨ New Arrivals Coming Next Week ✨

The Milo & Millie family is about to get even more adorable… 🐾

Next week we will be welcoming:
🐱 the brand new Mommy Cat & Kitten Set
🐾 the new collectible kittens in little carry bags
🧺 plus a restock of the wider Milo & Millie family

And honestly… the tiny magnetic feeding feature may be one of the sweetest interactive details we’ve seen 🥹

The little kitten attaches to mummy cat’s tummy with a magnet so children can feed, carry, cuddle and care for their new furry friends through imaginative play ✨

The set also includes:
🤍 Mommy Cat
🤍 Tiny Kitten
🤍 Soft Carrying Bag
🤍 Gift Box Packaging

The additional kittens are available separately too… which means your little one can build their very own Milo & Millie cat family 🐾

These feel very “future favourite toy” to me already 💕

Keep an eye on our socials as we’ll share more sneak peeks as soon as they arrive at Ruby & Grace ✨

Helen x

www.rubyandgrace.com