Joanna Edwards Agency

Joanna Edwards Agency Joanna’s aim is to present collections that are successful within her own and her customer’s boutiques, with an honest, personal and common sense approach

Joanna Edwards is first and foremost a retailer, opening her first boutique in Royal Tunbridge Wells in 2001. Fashion is her heritage, with both a mother and father in the industry for more than 40 years. With the fashion business in her blood her career choice was a natural step. Joanna has just celebrated her landmark 10th year as an agent and feels that her success is down to always looking for

ward and working hard to find something new and exciting and exclusive to the UK. At the JEAgency, Joanna’s aim is to present collections that are successful within her own and her customer’s boutiques, with an honest, personal and common sense approach to buying. Between seasons, the team visit stockists to understand the area and style of their customer base, providing a better profile of their business. It is not unknown following a delivery that Joanna or a member of the agency will visit to excite the staff, and assist them on how to wear and sell the collection. Also having recently moved to the JEAgency new showroom/boutique based in Kent this enables Joanna to see customers outside the main selling season and to allow stylists access to samples for advertising and marketing. This exposure brings great brand awareness to designers carried in JEAgency which of course in turn benefits the retailer greatly.

Royal Ascot starts today. 🏇✨A celebration of colour, confidence and occasion dressing.This season’s JEA FSHN MAISON edit...
16/06/2026

Royal Ascot starts today. 🏇✨
A celebration of colour, confidence and occasion dressing.

This season’s JEA FSHN MAISON edit brings together the distinctive styles of CARLA RUIZ , Monessa Joan | Occasion Wear | Irish Design , 5Progress_official , Tricot Chic , A R G G I D O and XD Xenia Design — from vibrant statement dresses and contemporary tailoring to modern occasionwear and couture-inspired silhouettes.

Whether you’re attending Ascot, a wedding, a garden party or a special event, discover collections designed to make every moment unforgettable.

📍 London Showroom: 13 July – 13 August
📍 Harrogate Fashion Week: 2 – 4 August

Ascot style, reimagined.From the timeless elegance of CARLA RUIZ to the effortless sophistication of A R G G I D O , thi...
16/06/2026

Ascot style, reimagined.

From the timeless elegance of CARLA RUIZ to the effortless sophistication of A R G G I D O , this season is all about modern occasion dressing with personality.
Carla Ruiz continues to deliver beautifully crafted occasionwear with flattering silhouettes, luxurious fabrics and standout colour — designed for women who want to feel confident for life’s most memorable events.

Discover the latest collections at our upcoming SS27 appointments.
📍 London Showroom: 13 July – 13 August
📍 Harrogate Fashion Week: 2 – 4 August

Book your appointment to preview the collections.

Modern occasionwear with a creative edge.Looking for something beyond traditional event dressing?Discover the latest col...
16/06/2026

Modern occasionwear with a creative edge.

Looking for something beyond traditional event dressing?

Discover the latest collections from 5Progress_official and XD Xenia Design , where contemporary silhouettes, artistic details and couture-inspired design offer a fresh perspective on occasionwear.

From statement pieces to directional fashion, there is even more to explore across both JEA FSHN MAISON and JEA FSHN LABO this season.

📍 SS27 London Showroom
13 July – 13 August
📍 Scoop London
19 – 21 July
📍 Harrogate Fashion Week
2 – 4 August

Book your appointment and discover what’s next.

Inspired by long summer days and life by the coast.From soft, relaxed co-ords to vibrant statement pieces, Liv Bergen bl...
15/06/2026

Inspired by long summer days and life by the coast.

From soft, relaxed co-ords to vibrant statement pieces, Liv Bergen blends comfort, colour and effortless style. Designed for women who want fashion to feel easy, uplifting and wearable wherever the season takes them.

Available to view at our London Showroom.
📍 The Fashion Huddle Showroom, London
📅 13 July – 13 August

Colour has always been at the heart of Liv Bergen.Known for its playful prints, uplifting palettes and relaxed silhouett...
15/06/2026

Colour has always been at the heart of Liv Bergen.

Known for its playful prints, uplifting palettes and relaxed silhouettes, the brand brings a fresh energy to modern dressing. Designed to be mixed, matched and worn your way, each collection celebrates individuality without compromising on comfort.

See the latest SS27 collection at The Fashion Huddle.

📍 The Fashion Huddle Showroom, London
📅 13 July – 13 August

☀️ Fearless. Artistic. Individual.Runic Whisper draws inspiration from intuition, freedom, and the stories we carry with...
10/06/2026

☀️ Fearless. Artistic. Individual.

Runic Whisper draws inspiration from intuition, freedom, and the stories we carry with us. Soft silhouettes meet expressive prints, creating pieces that feel effortless, colourful, and full of personality.

A collection designed to be worn your way.

📍 The Fashion Huddle London Showroom
🗓️ 13th July – 13th August



10/06/2026

🌸 Colour, creativity & self-expression.

Runic Whisper celebrates fashion without rules. Playful knitwear, hand-drawn motifs, symbolic details, and joyful colour palettes come together in a collection that encourages individuality and confidence.

Because style should feel personal.

📍 Discover SS27 at The Fashion Huddle London Showroom
🗓️ 13th July – 13th August



✨ Wear your story.Runic Whisper is a collection built on self-expression, creativity, and individuality. Through symboli...
10/06/2026

✨ Wear your story.
Runic Whisper is a collection built on self-expression, creativity, and individuality. Through symbolic artwork, handwritten details, and unexpected colour combinations, each piece feels personal, optimistic, and uniquely ME369.

For women who dress to express, not to blend in.

📍 The Fashion Huddle @ London Showroom
🗓️ 13th July – 13th August



Going on a trip that needs about 4 outfits.I’ve packed 35, just to be safe.Because what if I don’t feel like wearing the...
08/06/2026

Going on a trip that needs about 4 outfits.
I’ve packed 35, just to be safe.

Because what if I don’t feel like wearing the other 34? 🤷🏻‍♀️

✈️😂

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3b Lower Hook Business Park
Business Park
BR67GZ

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