Spoke Properly made clothes that really fit, without the luxury markup www.spoke-london.com Clothes that fit properly look great and feel great. No more fitting rooms.

At Spoke, we make clothes with total focus on the things men care about: fit and feel. So rather than build out an endless range, or chase trends, we focus on doing a few things brilliantly. We obsess over the cut of our clothes and make them in half sizes, for a fit that is virtually bespoke. You know quality when you feel it, and there are no shortcuts. We’ve scoured the globe for the very best

fabric, which we cut and stitch it here in Europe

And rather than sell to you in an overdecorated retail palace, teeming with painful sales staff, we sell exclusively online, through our own store. There are no middlemen at this party, so we can an offer a luxury product without the crazy luxury markup. We deliver to your door and returns are free and easy. And we’ll refund anything, any time, any reason. Perfect fit, uncompromising quality, minimal shopping. Fashion, fit for men.

03/04/2026

We like blue jeans. You like blue jeans.

But when you skip the dye altogether, something special happens.

Like you on your third Aperol Spritz, this is denim’s summer persona. Relaxed and downbeat.

But unlike you on your third Aperol Spritz, they look sharp and put together.

An iconic summer flavour.

31/03/2026

Linen Let Die

The Linen Daylights

Linens Are Forever

All, quite rightly, rejected Linen Suit marketing lines.

But the big man has always worn it best.

27/03/2026

The Spring 2026 Suit Shoot: bring your pets to work day edition 🐕 🐞.

22/03/2026

In probably our worst kept secret ever: we launched a suit.

Someone even bought one before we dropped it. We don't know how. Witchcraft, presumably.

But for the rest of you — our Linen Suit, a SPOKE first, is now live. Have at it.

20/03/2026

Tell us how you really feel, Harry.

15/03/2026

Something very good is on the way this spring. Our biggest drop ever.

Watch this space.

04/03/2026

From Delon to Davis to Damon. The shirt remains the same.

02/03/2026

*Mr Bean energy intensifies*

27/02/2026

Now you can see why they don't make Trunkis for adults.

20/02/2026

Start the fans please!

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Richmond

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