21/05/2025
🌸 The headpiece story 🌸 As Andie and her signature headpiece hit the national press once again this year, I thought I’d tell you the story of how this adventure came about.
Back in 2020, I started following Andie on Instagram. She had lost her business during the pandemic and was documenting the ups and downs of following her dreams to become a Dahlia farmer. As a small business owner myself, I decided to send some flower crowns along with a note to say how brilliant I thought she was. They got lost in the post and just when I thought they’d never be received, up they popped on Andie’s feed being worn in true farm fabulousness!
Of course, Andie‘s business skyrocketed. The flower crowns were worn to Hampton Court Palace Flower Show and by the time the Chelsea Flower Show had re-launched in September 2021, Andie had herself a stand.
Andie wore what quickly became her signature piece, the Feather & Bloom Dahlia Headpiece. An iconic look alongside Andie’s charismatic presence drew the cameras and Andie made national press including one image which took up half of the the front page of the Telegraph saturday supplement.
Demand for the Dahlia Headpiece was high and by the time the next Chelsea Flower Show rolled around, Andie was stocking Dahlia headpieces on her stand. That same year, Andie won the RHS director General’s Award.
In 2023 Andie ordered 250 Dahlia Headpieces for the show. The studio was packed to the rafters with dahlias as I called in the troops to get them done in time. I just about fitted them in my car and had to pinch myself as I drove into the Chelsea grounds.
The headpiece has been admired from afar by the Queen and up close by the King, celebrities and garden enthusiasts alike. Back with a bang for 2025, day 1 of Chelsea saw Andie featured on page 3 of the Times and front page of the Times online, with the headpiece looking as iconic as ever.
Andie you are an inspiration and thank you so much for making the Feather & Bloom Dahlia Headpiece your signature and bringing it along on your ride!