17/11/2025
Hello lovely ones ❤️ We’ve been a bit quiet on Facebook this last week, but we’ve been super busy behind the scenes!! 😍🥰
THANK YOU thank you thank you to everyone who fell in love with a coat last week! 🙏🏼🥰❤️
We have been lovingly packing them all up for you and I am excited to tell you that they are all now on their way to you!
You will all receive tracking information very soon and your lovely coats will start arriving not long after! 🙌🏼🥰
Thank you for your patience while we got them all checked and hugged and packed and sealed with love for you ❤️
We also had a busy weekend celebrating our ‘not so little anymore’ pixie’s 14th birthday!!! 🎂😱
FOURTEEN!!!!!??!
14!
I’m not sure how that happened, it feels quite surreal!
I’m sure those of you who have been here from the early beginnings of Avalon Elf Coats will remember that my little pixie is the reason I started all of this 🥰🥹
He was just 5 months old, and I was starting to realise that I couldn’t bear the thought of going back to work and not being with him all day.
One night while I was sitting up breastfeeding him I stumbled across Katwise and her magical coats. Even though I’d never seen them before they were so familiar to me. I had no idea in that moment that my life was about to change forever.
I bought Kat’s tutorial and was obsessed!
I just knew that I had to make these coats, I felt like I knew them so well, and every fibre of my being was alive with excitement over the colours and fabrics and ideas that kept me company on those long nights.
We didn’t have much money, but I manifested an overlocker (that’s another story!) and began 💖
I taught myself to sew and I was unstoppable! Soon you guys started to follow me 🙏🏼🥰❤️ Well, ‘become a fan’ in those days!
I told myself that if I could make and sell a few coats a month then I would be able to stay at home with my son and not have to go back to work.
My very first proper coat went off to Sally in Northern Ireland 🥹 The next one to her friend Ruth 🙏🏼 Then another to Rosemary and another to her son Fionbharr! Sally had another, and so did Ruth and suddenly things were taking off!
This little page and hopeful dream was growing and becoming something far beyond anything I could have originally hoped for 🥲🥰
By the time my pixie had his first birthday I knew I could leave my job and stay home with him and make coats to make ends meet.
I found the photo below of him modelling a little coat just before his second birthday 🥹❤️
Honestly I know that I told you all a thousand times back then how much it meant to me that you lovely ones believed in me, supported me and kept on chasing these coats from me, but I still don’t know if you really have any idea how much of a gift it was, and still is to this day 😭😭🙏🏼🙏🏼🙏🏼❤️❤️❤️
I had no idea what I was doing back then, but I knew I had to make it work. I had no choice.
Part of me felt like I was cheating at life, that I was an imposter, and there was no way that it was really allowed to find something that I loved so much and turn it into a job…
I kept expecting to be “found out” and told I had to stop and go back to having a real job.
Somehow though, thanks to all of you, this has been my real job for so many years.
I have been able to stay at home with my son and build a business and make hundreds of amazing, beautiful, magical coats for hundreds of amazing, beautiful, magical women, children, and even a few men!
If you’d told me this 14 years ago I wouldn’t have believed it. 🥹
Thank you, ALL of you, who have joined me on this journey 🙏🏼❤️ Without you it wouldn’t have been possible.
I’ve tried to leave the coats behind many times, there’s so much I want to do and create, and I have been working hard on many other things, including writing a book, (I hope you will read it!!) but the coats always call me back, and so do you 🥰
I always believe each collection may be my last, but I have also learned that these coats have their own ideas and I just follow their lead.
I have always said that the coats tell me how to make them and each one knows where she is going and who she is meant for long before I do.
I just trust and sew. 💖
So now these 9 coats are off to join you beautiful women 🙏🏼🥰❤️
Some of you old familiar friends, who have shared this journey for many years 🥰 and some of you new friends, about to fall in love with your first coat 😍
Thank you to each and every one of you for believing in me and finding a special connection to my work, you have no idea how grateful I truly am 🙏🏼🥹❤️
I hope you LOVE your new coats! I know they are going to love YOU!! ❤️
And if you are still looking for your soulmate coat, there are just 5 left, maybe one of them is yours?
Lots of love,
Annabelle xx
(And of course Mr Paul and the ‘not so little anymore’ birthday pixie) 😘🥳🥰💖✨ xx fans
