ANTEPRIMA

ANTEPRIMA FOLLOW ANTEPRIMA ON: http://www.anteprima.com ANTEPRIMA by Izumi Ogino for a woman of all seasons: Intelligent, Confident, Feminine and Joyful.

In 1993, Izumi Ogino created a contemporary new face – sensitive to beauty without borders, her intuitive style and elegance appreciated in any situation. ANTEPRIMA is the fashion brand in that image. Perfectly elegant and desirable collections that channel a woman’s worldly sophistication. A woman with an understated passion for creativity and luxury. An unerring eye for beauty that refuses to be

held back by artificial boundaries or cultural lines. Izumi has captivated the fashion world since the brand’s debut – as its name in Italian – at Milano Moda Donna in 1998. ANTEPRIMA carries through the love of quality and beauty that impressed Izumi’s childhood. The passion filters through the brand’s fashion and accessories, seen in the world’s most vibrant cities. Anteprima Stores
3079 ifc mall, Central 2167 7386
205A Lee Garden One, Causeway Bay 2907 3388
2F Sogo Department Store 2887 2138
2415 Harbour City, Tsim Sha Tsui 2117 0633
2067 Elements, West Kowloon 2196 8608
LG2-15 Festival Walk, Kowloon Tong 2616 9668

Anteprima Wirebag Stores
2120A Harbour City, Tsim Sha Tsui 2175 0168
506 Time Square, Causeway Bay 2265 7368
*Also available at all Anteprima Stores

STELLA — 讚頌日常中的光彩與喜悅試抬頭仰望感受清澈的夜空和星光帶來的深沉寧靜 — 2026 春夏 Standard WIREBAG 企劃 「Daily Sparkle」以幻彩色調，為經典的 披上全新色彩，既耀眼，又不失從容。...
21/05/2026

STELLA — 讚頌日常中的光彩與喜悅

試抬頭仰望感受清澈的夜空和星光帶來的深沉寧靜 — 2026 春夏 Standard WIREBAG 企劃 「Daily Sparkle」以幻彩色調，為經典的 披上全新色彩，既耀眼，又不失從容。從幻彩粉紅、粉黃，到粉綠與粉藍，TEARDROP 於日常增添一抹柔和的光芒，從容地將平凡化為非凡。

STELLA COLOR 系列率先登陸ANTEPRIMA WIREBAG 卡普里島夏日快閃店，將平凡化為非凡。

📍銅鑼灣希慎廣場1/F

STELLA — a Celebration of Everyday Light and Joy

Just feel the deep sereneness of the clear sky and starlight — ANTEPRIMA Spring-Summer 2026 Standard WIREBAG campaign “Daily Sparkle” brings a new fantasy color tone to the iconic you love. From Stella Rosa and Stella Giallo to Stella Verde and Stella Blu, the TEARDROP adds a gentle glow to life’s rhythms, elevating the ordinary with ease and quiet optimism.

Elevating the ordinary with the STELLA COLOR COLLECTION — available now at ANTEPRIMA WIREBAG Capri Summer Pop-up.

📍1/F, Hysan Place, Causeway Bay

#김채원

意大利文中的「macramé」，指的是一種透過繩結編織出精緻裝飾圖案的技藝。這門傳統工藝早在十四世紀出現 ，如今正迎來真正的復興。ANTEPRIMA 承襲了這份永恆的優雅，並以柔和的粉嫩色調，為MACRAMÉ 注入俐落而現代的風韻。MACR...
20/05/2026

意大利文中的「macramé」，指的是一種透過繩結編織出精緻裝飾圖案的技藝。這門傳統工藝早在十四世紀出現 ，如今正迎來真正的復興。ANTEPRIMA 承襲了這份永恆的優雅，並以柔和的粉嫩色調，為MACRAMÉ 注入俐落而現代的風韻。

MACRAMÉ 即將登陸ANTEPRIMA WIREBAG。

In Italian, “macramé” means the art of tying knots to create different decorative patterns. Developed in the 14th century, this traditional weaving technique is now enjoying a true renaissance. ANTEPRIMA has embraced this timeless elegance, reimagining MACRAMÉ with a sleek, modern sensibility in soft pastel shades.

Discover the MACRAMÉ at ANTEPRIMA WIREBAG — available soon.

我們發現MOTIVO FRUTTA Charm Collection 格外ap-peel-ing！系列以蘋果、桃子、梨等迷人設計為靈感，將獨一無二的手工編織工藝，完美捕捉夏日的精髓。今天到ANTEPRIMA WIREBAG 探索MOTIVO...
19/05/2026

我們發現MOTIVO FRUTTA Charm Collection 格外ap-peel-ing！系列以蘋果、桃子、梨等迷人設計為靈感，將獨一無二的手工編織工藝，完美捕捉夏日的精髓。

今天到ANTEPRIMA WIREBAG 探索MOTIVO FRUTTA 掛飾系列 — Mini Mini 掛飾即將登陸。

We found this ap-peel-ing — the MOTIVO FRUTTA Charm Collection. Featuring enchanting designs of apples, peaches, pears, and more, the collection captures the essence of summer with a one-of-a-kind hand-knitted excellence.

Discover the MOTIVO FRUTTA Charm Collection at ANTEPRIMA WIREBAG today — Mini Mini charms will be available soon.

品牌標誌性的STANDARD MINIATURA ，以俐落的方形輪廓活現簡約美學，捕捉現代優雅的精髓。今天到ANTEPRIMA WIREBAG 探索STANDARD MINIATURA 。 Capturing the essence o...
19/05/2026

品牌標誌性的STANDARD MINIATURA ，以俐落的方形輪廓活現簡約美學，捕捉現代優雅的精髓。

今天到ANTEPRIMA WIREBAG 探索STANDARD MINIATURA 。

Capturing the essence of modern elegance, the house's signature — STANDARD MINIATURA — demonstrates a sense of refined minimalism with a sleek square-shaped silhouette.

Discover the STANDARD MINIATURA at ANTEPRIMA WIREBAG today.

È la vacanza estiva! KIM CHAEWON（）在盛夏裡享受最簡單的快樂，以MOTIVO ITALIA 掛飾系列，擁抱「la dolce vita」的悠然風情。這是一場對意大利熱情、風味與工藝的致敬，掛飾包含辣味披薩、絲...
16/05/2026

È la vacanza estiva! KIM CHAEWON（）在盛夏裡享受最簡單的快樂，以MOTIVO ITALIA 掛飾系列，擁抱「la dolce vita」的悠然風情。這是一場對意大利熱情、風味與工藝的致敬，掛飾包含辣味披薩、絲滑的濃縮咖啡、經典摩托車元素及更多等。

今天ANTEPRIMA WIREBAG 為您的日常增添一抹時尚光芒。

È la vacanza estiva! KIM CHAEWON () savors simple joys and embraces the spirit of la dolce vita with the MOTIVO ITALIA Charm Collection. A celebration of Italian passion, flavor, and craftsmanship, it features pepperoni pizza, velvety espresso, the iconic motorcycle, and more.

Add a little light to your day at ANTEPRIMA WIREBAG today.

#김채원

15/05/2026

KIM CHAEWON（）挽上圓柱形的LUCCHETTO II ，將平凡的一刻點亮為難忘瞬間，散發耀眼光芒。無論是工作、旅行，還是悠閒的城市漫步，它都以亮麗色調陪伴您每一刻。

今天ANTEPRIMA WIREBAG 為您的日常增添一抹時尚光芒。

There‘s a radiant energy when KIM CHAEWON () elevates a simple moment into something memorable with a cylinder-shaped LUCCHETTO II . It offers a sophisticated companion in radiant hues for every moment — from work and travel to relaxed city outings.

Add a little light to your day at ANTEPRIMA WIREBAG today.

#김채원

今年夏天，LE SSERAFIM () 成員KIM CHAEWON（）再度攜手ANTEPRIMA，演繹2026 春夏 Standard WIREBAG 全新企劃 「Daily Sparkle」，頌揚那一抹能將平凡化為非凡的閃爍光芒。她挽上以...
14/05/2026

今年夏天，LE SSERAFIM () 成員KIM CHAEWON（）再度攜手ANTEPRIMA，演繹2026 春夏 Standard WIREBAG 全新企劃 「Daily Sparkle」，頌揚那一抹能將平凡化為非凡的閃爍光芒。

她挽上以全新面貌亮相的LUCCHETTO II ，走進日常時光。ANTEPRIMA 最經典的包款之一，此季以俐落的圓柱形輪廓重新詮釋，將品牌的工藝傳承與當代精神巧妙融合。

今天ANTEPRIMA WIREBAG 為您的日常增添一抹時尚光芒。

This summer, KIM CHAEWON () of LE SSERAFIM () returns with ANTEPRIMA Spring-Summer 2026 Standard WIREBAG campaign “Daily Sparkle”, celebrating a touch of sparkle that transforms the ordinary into the extraordinary.

She steps into the day with a new expression — LUCCHETTO II — one of ANTEPRIMA’s most classic bags. It’s reimagined in a sleek cylindrical silhouette, blending the house’s artisanal heritage with a contemporary spirit.

Add a little light to your day at ANTEPRIMA WIREBAG today.

#김채원

ANTEPRIMA WIREBAG 卡普里島夏日快閃店引領您踏上一場明媚歡愉的意式夏日旅程，並為您呈獻一系列如彩虹般繽紛的 。📍 銅鑼灣希慎廣場1/F 📅 即日起至2026年6月27日🕛 上午11時至下午9時Taking you to a...
13/05/2026

ANTEPRIMA WIREBAG 卡普里島夏日快閃店引領您踏上一場明媚歡愉的意式夏日旅程，並為您呈獻一系列如彩虹般繽紛的 。

📍 銅鑼灣希慎廣場1/F
📅 即日起至2026年6月27日
🕛 上午11時至下午9時

Taking you to a cheerful summer adventure on Capri Island in Italy, the ANTEPRIMA WIREBAG Capri Summer Pop-up features an array of rainbow-hued .

📍1/F, Hysan Place, Causeway Bay
📅 Now - 27 June 2026
🕛 11AM - 9PM

🏝️🛟 城中假日的卡普里島ANTEPRIMA WIREBAG 卡普里島夏日快閃店現已登陸希慎廣場，誠邀你步入一場精緻而愜意的仲夏之夢。空間以藍白條紋、藤編元素與柑橘色調，交織出一場「La Dolce Vita」生活態度 — 那份屬於意式生活...
13/05/2026

🏝️🛟 城中假日的卡普里島

ANTEPRIMA WIREBAG 卡普里島夏日快閃店現已登陸希慎廣場，誠邀你步入一場精緻而愜意的仲夏之夢。

空間以藍白條紋、藤編元素與柑橘色調，交織出一場「La Dolce Vita」生活態度 — 那份屬於意式生活的悠然美學，將小島的悠然風韻悄然帶到你身邊。

卡普里島的魅力，盡在於此：把快閃店限定的LUCCHETTO II 與BAMBOLA 掛飾帶回家；漫步於留影角落拍照留念；再完成指定任務，邂逅意想不到的驚喜禮遇。

📍 銅鑼灣希慎廣場1/F
📅 即日起至2026年6月27日
🕛 上午11時至下午9時

🏝️🛟 Capri In The City!

ANTEPRIMA WIREBAG Capri Summer Pop-up just landed at Hysan Place, inviting you to embark on a journey of refined summer indulgence.

Designed to evoke the spirit of ‘La Dolce Vita’ — the sweet art of living — a visual symphony of blue-and-white stripes, woven rattan accents, and sun-drenched citrus hues brings the island's allure to you.

Capri has it all: take pop-up exclusive LUCCHETTO II and BAMBOLA charms home; check out insta-worthy photo spots to take sun-kissed snaps; and enjoy surprises upon completion of missions at the pop-up today.

📍1/F, Hysan Place, Causeway Bay
📅 Now - 27 June 2026
🕛 11AM - 9PM

🌞 夏日限定：ANTEPRIMA WIREBAG 卡普里島夏日快閃店走進ANTEPRIMA WIREBAG 卡普里島夏日快閃店，感受這份期間限定的夏日氛圍。快閃店將卡普里島的燦爛陽光與迷人風情，優雅地帶到希慎廣場。即日起探索快閃店獨家發售的...
01/05/2026

🌞 夏日限定：ANTEPRIMA WIREBAG 卡普里島夏日快閃店

走進ANTEPRIMA WIREBAG 卡普里島夏日快閃店，感受這份期間限定的夏日氛圍。快閃店將卡普里島的燦爛陽光與迷人風情，優雅地帶到希慎廣場。

即日起探索快閃店獨家發售的LUCCHETTO II 、BAMBOLA 掛飾及更多驚喜，讓您展開一趟精緻又愜意的夏日時尚旅程。

📍 銅鑼灣希慎廣場1/F
📅 即日起至2026年6月27日
🕛 上午11時至下午9時

🌞 The Summer Edition: ANTEPRIMA WIREBAG Capri Summer Pop-up

Step into ANTEPRIMA WIREBAG Capri Summer Pop-up for a joyful limited time as it gracefully transports the radiant sunshine and charm of the island of Capri to Hysan Place!

Discover pop-up exclusive LUCCHETTO II , BAMBOLA charms, and more surprises to embark on a journey of refined summer indulgence in style today.

📍1/F, Hysan Place, Causeway Bay
📅 Now - 27 June 2026
🕛 11AM - 9PM

24/04/2026

ANTEPRIMA WIREBAG 卡普里島夏日快閃店，將卡普里島的明媚陽光與度假氛圍帶到希慎廣場，誠邀您立即啟程一場輕奢夏日之旅。

希慎廣場
4月28日

ANTEPRIMA WIREBAG Capri Summer Pop-up gracefully transports the radiant sunshine and charm of the island of Capri to Hysan Place, inviting you to embark on a journey of refined summer indulgence.

Hysan Place
28th April

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25 Canton Road, Tsim Sha Tsui
Hong Kong

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