The main goal of LB is to disrupt the current economical and social system by showing we can do things in this world without being driven by money. By making some good and positive changes for the poorest and most unfortunate, in in a way that is better than the model we have currently. At LB, we strive to make beautiful top-quality, value-for-money products which our customers are genuinely happy
to purchase and not for the fact that they will improve education, or change lives by buying them. Our hope is that this model will show others that it is possible to run a regular business and do good at the same time, as opposed to redistributing wealth back to a few lucky people (ie. the shareholders) as is the current business model of the majority of the big corporations today. At LB, we believe better education can make people grow stronger and fight for their rights. We also believe everyone must get the same luck when they were born; we believe we must live in a more equal world. We believe education can free people from corruption, from extortion and from poverty, permitting them to fight these societal problems and issues in a pacifistic way, avoiding violence. We call it LB for Life is Beautiful, because we need to remember to be positive everyday.. Yes, life can be tough, but it is a wonderful gift too and it really is beautiful. More than education, we hope that we can also transmit this positive message to the children of the world, as todays children are tomorrows future. We need your help to succeed. We are not a multi-national company with a million dollar marketing and communication budget, so the only way for our brand to gain much-needed recognition is through our customers, but we prefer call them LB ambassadors. LB is a social enterprise. We generate profit through the sales of our products. Most importantly LB makes sure 100% of the profit will turn into some educational projects, more detailed in our SOCIAL IMPACT page. LB’s collections are casual and simple thus we are inspired by the basic human nature-Happiness. Our products are fashionable yet we keep our designs minimal. We have several range of T- shirts and hats to start with and stay tuned with us there are more products in the upcoming months. We all love the basic T-shirts & caps, don’t we? Unlike most the big brands, we try to cut out all the unnecessary overhead expenses and retain more profit because they should not be that expensive as they are now. We itch for helping the poorest by saving from other incidentals.