Anima M.

Founded in 2013 by the artist and fashion designer Mirna Posavčević. The mission of the brand is to create emotional connections with customers around the world through inspiring product design and unique style. Simplicity with clean and polished lines where the details go beyond trend and become a timeless classics. The established aesthetics of the brand is a contemporary chic that meets the eve

ryday needs of contemporary women & men for wearing clothes that is made of high-quality materials. is engaged in creating collections of unique clothing pieces and hand-painted fashion combinations. The brand is inspired by art and different views on the concept of fashion and style. The creations are formed as a reaction to certain notes of soft music playing in the background of this imaginary world, where every shape, color or texture becomes part of creation. There is a desire to create, and that is to show the uniqueness and distinctiveness of style that builds the brand Anima M.. Every new project is a challenge, like a blank canvas waiting to get ideas through colors and contrasts that turn into a realized work of art. signature is the interference between art and design, with the aim to provoke and challenge the wearer and his surroundings. The fabric is carefully chosen with sustainability and comfort in mind. Fine arts and music have a big impact on Mirna’s work. Continuous research of new and study of already established canons of beauty gives shape to versatile styles of Anima M. Painting is her passion that she has grew since childhood and in fashion design she manage to improve her style with hand-painting materials. So it has become her trademark. She gives great attention to details and textures of materials. It’s all about functionality and statement with unique personality. Mirna Posavčević studied Industrial Design of Textile and Clothing at the Faculty of Textile Technology, University of Zagreb. After graduating, she completed her Master’s degree of Clothing Design for Industry in 2013. Even before the completion of education and the creation of its own brand, Mirna has presented her work at many prestigious events where it received positive reviews of great connoisseurs of the fashion industry. Today these unique ideas are successfully transferred to interesting collections that are presented at many fashion shows. For Mirna the meaning of fashion design is to communicate though her clothes, to send a message through art that is all around us. In 2016 she became a member of professional association HUiU - The Association of Croatian Interdisciplinary artist.