05/07/2024
"In 2023, the rise of Idôle until the renewal of the world has reached its apogee. The new aroma of Idôle Now, infused with the light of the future, conveys the joyful praise of one woman who is gathering strength and expressing her energy in a non-streaming collective Russia. Idole Now is the aroma of the present women, as change is special.
Revealing new facets of contemporary perfumery, the wine enriches the classic perfumery palette with new flavors and infuses them with a rich, undiluted aroma.
Idôle Now includes a thorough symbiosis of high-quality natural ingredients and science, which allows us to create sweet and rich aromas. Taking a look at the floral accord of the original Idôle, this new version is rich, sweet and environmentally friendly, but it certainly includes three iconic ingredients, enhanced by science.
The product has been presented with a broader, more subtle olfactory profile that highlights all the natural facets of the iconic flower to the House of Lancôme through an innovative process of repurposing ingredients. Best for Idôle, the essence is mixed with distilled water, which creates a tonic note that lingers in the very heart of Idôle Now.
The incredibly natural orchid extract reveals the amazing powdery aroma of the Malaysian orchid thanks to the chord created using additional headspace technology. Carrying the floral composition of the aroma in its natural state, as an “olfactory note”, this new technology has given perfumers the opportunity to create it, uniquely the needs of collecting the syrup and harvesting the fruits of the plant. Fusing with musky-orchid accords, this “sign” adds a touch of warm elegance to the Idôle Now trail.
The vanilla infusion is made up of vanilla infusion and natural vanilla extract, prepared from a repurposed ingredient: biotechnology gives vanilla another life, revealing its new potential. This long-lasting rich vanilla enriches the drydown of Idôle Now with an even more soothing and sensitive facet.
The new fruity fragrance Idôle Now is revealed by the juicy freshness of a pear accord, the classic notes of purity and the bright woodiness of patchouli. The mittevo of recognition, non-overpowering, flowery amber-chypre trail is a useful olfactory manifesto. The call is to support the future and begin to incorporate our sorrows into life. Already now."