10/06/2026
At Linnoco, we use a tape measure as part of our bra fitting process, but it’s only one piece of the puzzle. Once a bra is on, we use our experience and trained eye to assess the fit, comfort and support.
There are different fitting methods used across the industry, and no approach is necessarily right or wrong if it achieves the same outcome — a well-fitting, supportive and comfortable bra.
Our advice is always to visit an independent lingerie specialist. Bra fitting is what we do day in, day out, and we’re here to help you find the best fit for your shape and needs.