House of Urmi

18/03/2026

Built the brand so I could stand around in home clothes apparently

15/03/2026

Today, it’s our turn to give something back to this amazing community.

For the first time ever, we’re doing a 24-hour sale with up to 60% off on selected pieces. ✨
Just for today. Just for you.

The pieces you’ve been eyeing might finally be yours — but only if you’re quick.

⏳ 24 hours only
🛍 Limited pieces available

Shop before your favorites disappear.
Link in bio.

13/03/2026

People often assume a brand is a big team, big office, big investors.

But sometimes it’s just one introvert sitting at home with an idea… and a very small team making it happen.

I sometimes get asked about the journey of the brand, how it started, how it grew, how we built it from scratch.

And honestly, I never really know how to answer that question.

Mostly because the reality is a lot quieter than what people imagine.

I’ve always been someone who prefers staying indoors, keeping things to myself, and working silently in my own little corner of the world. So whenever I step out somewhere and introduce myself, I often hear things like,
“Oh I’ve seen you around, I thought you were the model for the brand.”
or
“Oh you own Urmi? I thought the founder would be someone much older… or maybe a big company with investors behind it.”

And every time I hear that, it makes me smile a little.

Because the truth is far simpler and far more humble than that.

Most days it’s just me sitting at home designing prints, working on ideas, coordinating production, packing things, running around figuring everything out… with the help of a very small but wonderful team that helps bring these ideas to life.

Sometimes my inbox fills up with internship requests from fashion students across India and I feel overwhelmed wondering what work I would even give them, because I’m still figuring things out myself.

Sometimes a celebrity reaches out asking for our pieces.
Sometimes pop-up curators tell me the brand would be perfect for their events.

And every time something like that happens, it feels a little surreal.

Because in my head I’m still just someone quietly working on something I love… not fully realizing the impact it might be creating outside that small world.

12/03/2026

I’ve always been a bit of an introvert when it comes to sharing things online. I like being that slightly anonymous artist who works quietly from home, creates, sends the pieces out into the world… and watches them find their people.

But one of the most special parts of this work is when someone sends me a photo of themselves wearing something I made. I don’t even ask for it most of the time, yet so many of you still do. And every single time, it makes my day.

Seeing people truly adore the art, hearing that it becomes a conversation starter when they step out wearing Urmi… it reminds me why I do this.

This lovely client has been collecting pieces from our drops and seeing them styled like this made me so happy. Moments like these mean more than you know. 🤍

11/03/2026

Of course we had to add a bib top in the jaathika print too 💙
Inspired by a real photograph of women from Kerala’s nutmeg industry, surrounded by nutmeg, seeds, and fruit — a tiny tribute to the women who’ve been part of this story all along.

Tap the link in bio to shop❤️

10/03/2026

This Mulaku print bib top will always have my heart. ❤️
The very first piece I made was actually for myself for a private art event… and let’s just say I accidentally became the guinea pig for the design.

The compliments that night? Endless.
And just like that, this top became a permanent favourite from the collection. 🌶️✨

08/03/2026

05/03/2026

Prettiest dress of this season❤️❤️

01/03/2026

Crowd favorite parijatham dress❤️
Tap the link in bio to shop

28/02/2026

KARA Edit
Front tie tops
Tap the link in bio to shop

27/02/2026

Jaathika coord set in pure linen✨

24/02/2026

Personal favorite❤️✨
Mulaku set
Checkout the link in bio to shop