EDIRA

EDIRA E D I R A is women's casual wear brand.Its an amalgamation of local & global trends,traditional & innovative,classic & contemporary.

Designed thoughtfully keeping latest trends in mind using Indian textiles,with fine details,making it effortless wear.

23/07/2026

Some details reveal themselves only when you look closer.

Woven in 100% cotton in a soft Dusty onion pink hue, this saree celebrates understated craftsmanship.

The fine warp pinstripes create a quiet texture, while a contrasting yellow weft glides across the fabric, adding subtle depth with every shuttle pass. Finished with a thoughtfully woven Paisley or mango border, each element comes together in perfect balance.

This isn't just a saree ,it's a textile shaped by skilled hands, patience, and generations of weaving knowledge.

For those who appreciate craftsmanship beyond the obvious!!


22/07/2026

Fall in love with the art of draping!
This saree is effortlessly elegant and so feather-light that it feels like a second skin. Adorned with a rich, traditional temple border and delicate zari detailing, it is the perfect pick for any small occasion or intimate gathering.

Wear tradition with a modern, breathable twist.

DM us for a quick video review or to book this beauty!

25/06/2026

Wear more. Buy smarter

Who says a coord set has to stay coordinated?
Today,we are un-cording our favourite coord sets and showing you just how versatile your wardrobe can be.

2 Coord sets, 4 Looks
Countless styling possibilities...

Swap the tops , mix the bottoms. Add soft stole ,layer it with a printed jacket , slip into kolhapuris or finish the look with silver pearl jhumkas.

Sometimes all it takes is a few thoughtful styling changes to create an entirely new outfit.

Great style isn't about buying more ..
It's about making the most of what you already own.

How would you style it ?

19/06/2026

At first glance, this looks simple.But this saree is built, not added.

What is different here?
It's unique weave, construction!

In Patteda Anchu sarees,the border isn't stitched on or printed later. It is woven directly on the loom, thread by thread, along the body.

The stripe -like patterns you see are not surface design,but a result of how the threads are arranged.

Borders are thicker than the body which means saree doesn't need fall or extra finishing.Its & easy to maintain.

The highlight is " many of these sarees are REVERSIBLE" , with 2 different borders that can be worn on either side! Isn't it cool..

What feels minimal is actually thoughtfully made.

Available only in-store!
Edira Designs, 37, Hennur Bagalur main road , kothanur 560077, Bengaluru.

15/04/2026

Some days she leans into ease,
Some days she makes a statement,
Some days she keeps it effortless.

Most days.... She is ALL OF IT!!



14/04/2026

Not every day needs a reason.

Sometimes, you just wear something that feels right.

And somehow, everything follows !

04/04/2026

At first glance, it looks simple.
But this saree is built, not added.

What is different here?
It's unique weave ,construction!

In Patteda Anchu sarees,the border isn't stitched on or printed later.
It is woven directly on the loom, thread by thread, along the body.

The stripe-like patterns you see are not surface design,but a result of how the threads are arranged .

Borders are thicker than the body which means saree doesn't need or extra finishing . It's ready to wear and easy to maintain.

The highlight is " many of these sarees are reversible ,with 2 different borders that can be worn on either side !!!!

What feels minimal is actually thoughtfully made.

Available only In-store
DM us for a quick video review.

28/03/2026

You guessed it.. this is Patteda Anchu

A traditional handwoven saree from clusters of North Karnataka, rooted in tradition & everyday life not just occasions.

For generations, it has been part of both devotion and daily wear. Simple in appearance,yet deeply connected to culture and continuity.

There's more to this saree than what meets the eye.

Stay with us.. The craft behind is even more interesting 😊

Limited edition | Now in store
# pattedaanchu

27/03/2026

You guessed it... this is Patteda Anchu

A traditional handwoven saree from clusters of North Karnataka, rooted in everyday life not just occasions.

For generations,it has been part of both devotion & daily wear. Simple in appearance,yet deeply connected to culture & continuity.

There's more to this saree than what meets the eye.

Stay with us ... The craft behind is even more interesting 😊

Limited edition | Now in store


You've seen this before ...But do you know what this is called ? A saree that's been part of everyday life for generatio...
26/03/2026

You've seen this before ...
But do you know what this is called ?

A saree that's been part of everyday life for generations!
Simple,lightweight & quietly rooted in tradition.

Look closer.
The border isn't printed.
It isn't add later.

There's more to it than it seems.

What do you think this saree is called ?


Address

Bangalore

Opening Hours

Monday 10:30am - 6:30pm
Tuesday 10:30am - 6:30pm
Wednesday 10:30am - 6:30pm
Thursday 10:30am - 6:30pm
Friday 10:30am - 6:30pm
Saturday 10:30am - 12:30pm

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