EDIRA

EDIRA E D I R A is women's casual wear brand.Its an amalgamation of local & global trends,traditional & innovative,classic & contemporary.

Designed thoughtfully keeping latest trends in mind using Indian textiles,with fine details,making it effortless wear.

15/04/2026

Some days she leans into ease,
Some days she makes a statement,
Some days she keeps it effortless.

Most days.... She is ALL OF IT!!



14/04/2026

Not every day needs a reason.

Sometimes, you just wear something that feels right.

And somehow, everything follows !

04/04/2026

At first glance, it looks simple.
But this saree is built, not added.

What is different here?
It's unique weave ,construction!

In Patteda Anchu sarees,the border isn't stitched on or printed later.
It is woven directly on the loom, thread by thread, along the body.

The stripe-like patterns you see are not surface design,but a result of how the threads are arranged .

Borders are thicker than the body which means saree doesn't need or extra finishing . It's ready to wear and easy to maintain.

The highlight is " many of these sarees are reversible ,with 2 different borders that can be worn on either side !!!!

What feels minimal is actually thoughtfully made.

Available only In-store
DM us for a quick video review.

28/03/2026

You guessed it.. this is Patteda Anchu

A traditional handwoven saree from clusters of North Karnataka, rooted in tradition & everyday life not just occasions.

For generations, it has been part of both devotion and daily wear. Simple in appearance,yet deeply connected to culture and continuity.

There's more to this saree than what meets the eye.

Stay with us.. The craft behind is even more interesting 😊

Limited edition | Now in store
# pattedaanchu

27/03/2026

You guessed it... this is Patteda Anchu

A traditional handwoven saree from clusters of North Karnataka, rooted in everyday life not just occasions.

For generations,it has been part of both devotion & daily wear. Simple in appearance,yet deeply connected to culture & continuity.

There's more to this saree than what meets the eye.

Stay with us ... The craft behind is even more interesting 😊

Limited edition | Now in store


You've seen this before ...But do you know what this is called ? A saree that's been part of everyday life for generatio...
26/03/2026

You've seen this before ...
But do you know what this is called ?

A saree that's been part of everyday life for generations!
Simple,lightweight & quietly rooted in tradition.

Look closer.
The border isn't printed.
It isn't add later.

There's more to it than it seems.

What do you think this saree is called ?


22/03/2026

Printed with mud. Dyed with indigo.
This is the art of Dabu printing.

A traditional resist dyeing technique where a mud paste is hand-block printed onto fabric to create patterns.

The process involves:
– Hand stamping with a natural mud resist
– Protecting the print with sawdust
– Dyeing in natural indigo
– Drying in air to develop colour through oxidation

Those tiny cracks you see are not flaws.
They’re a natural outcome of the resist process — making each piece unique.

A craft shaped by time, patience, and handwork.

Now that you know the process…
does it change the way you see it?

How to spot a real Hand-block print ?Look closer 🧐1. Slight pattern misalignments are a sign of hand-block prints, each ...
14/03/2026

How to spot a real Hand-block print ?
Look closer 🧐
1. Slight pattern misalignments are a sign of hand-block prints, each design is stamped by hand,making every piece unique.
2. In authentic hand-block prints,the due gently seeps through the fabric,often visible on the back side.
3.Traditional dyes like indigo & syahi carry a subtle earthy aroma,a quiet mark of natural dyeing.

Crafted slowly! printed by hand.

12/03/2026

Hand block printing is done one stamp at a time using hand -carved wooden blocks.
Because every block is placed manually, slight variation in alignment,color depth or spacing are natural.

These small irregularities are not defects,they are the signature of handcrafted textiles.

Explore handcrafted co-ord sets on our website
www.edira.in
For sarees ,DM us.

12/03/2026

Hand block printing is done one stamp at a time using hand-carved wooden blocks.
Because every block is manually,slightly variations in alignment, color depth or spacing are natural.

These small irregularities are not defects,they are the signature of handcrafted textiles.

Explore handcrafted co-ord sets on our website.
www.edira.in
For sarees , DM us.

Address

Bangalore

Opening Hours

Monday 10:30am - 6:30pm
Tuesday 10:30am - 6:30pm
Wednesday 10:30am - 6:30pm
Thursday 10:30am - 6:30pm
Friday 10:30am - 6:30pm
Saturday 10:30am - 12:30pm

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