Concept Groove

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Concept Groove

We are the designer led Fashion Forward shop for the new you.

27/04/2026

Meraki Mode all weather T-shirt,
Unmask. Break free. Be real.
This oversized all-weather full-sleeve tee is a bold ode to self-expression. The front screams DITCH THE LAYERS with trippy visuals of fake faces tearing apart — revealing the real you. Down below, a textured patch narrates the soul of MERAKI — doing everything with soul and zero f***s about opinions.

Turn around, and the back tells a story — 3D-depth trees stand tall with the quote: “The secret of life is to waste time in ways that you like.” A reminder to live wild, free, and proud.

Cut from utlra-smooth, luxe all-weather fabric, it feels premium yet effortless — perfect for any season, any scene.

Style tip: Rock it with baggy cargos, sneakers, and a chain for that chill, offbeat streetwear edge.

Ditch the world, not your vibe.

23/03/2026

Silent Reckoning long sleeve

What's yours will find you. No matter what
A story worn on your skin — of ambition, ruin, and the stubborn will to keep moving anyway. Dark, deliberate, and unapologetic.

-The Build

Premium waffle-knit. All-season. Ultra-breathable.
Fade-proof. Wash-proof. Holds its shape — always.
Latest-gen screen print that stays sharp, wash after wash.

-Wear It Tips

Oversized with wide-leg cargos or streetwear jeans and chunky shoes.

12/03/2026

Value protocol long sleeve

10/03/2026

Value Protocol Long Sleeve

_You are not behind. You are exactly where you need to be._

A reminder worn on your skin — that your existence has worth, your pace has purpose, and there is no need to rush into anything.
*Limited drop. No restock.*

*The Build*
Premium waffle-knit. All-season. Ultra-breathable.
Fade-proof. Wash-proof. Holds its shape — always.
Latest-gen screen print that stays sharp, wash after wash.

*Wear It Tips*
Oversized with wide-leg linen trousers and clean white sneakers for that effortless soft-life fit.
Or layered under an open overshirt with straight jeans — let the bird and the dragonfly do the talking.

*And remember:* Once it's gone, it's gone.

02/03/2026

The fine line between day and dusk.
The eclipse edge denim.

27/02/2026

"Bringing the deep sea to the surface. 🐚
That puffed detail hits different when the light catches the ridges.
Would you run your hands over the ink or just let them drift?"

Octups Jorts for sea lovers.

02/01/2026

The hoodie everyone is going to ask you about.

24/12/2025

🎁 GIVEAWAY🎁

(Winter Collection is live on the website )

We’re giving away a bloomstate hoodie our fresh launch or any one product of your choice from the our website ( co-ord set excluded) to one lucky member of our concept groove ecommunity! We want to say thank you for the incredible support on our recent collection.

How to Enter:

✅ Follow

✅ Like this Reel

✅ Comment your review about brand.

✅ Tag a friend who would love this in the comments (1 tag = 1 entry, unlimited entries allowed).

Double your chances:

Share this Reel to your Stories and tag us for +5 bonus entries! 🚀

The winner will announce 26 Dec at 8 pm in our story. So GIVEAWAY IS ONNNNNN!!!!!!!!!!!

22/12/2025

The Viofuel varsity
Screen and puff print l

19/12/2025

The viofuel varsity

Winter essentials ❄️

Grab additional 10% discount on prepaid order

Website link in bio 🔗

06/12/2025

The Shatterline Street Set

Fit- Oversized

Fabric - Cotton Fleece 350 Gsm

(Website link in Bio 🔗)

01/12/2025

The Shatterline Street Set

Address

A 14/8 Shastri Park Krishna Colony
Bhiwani
127021

Website

https://groovee.in/

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