Shruti Singla

Shruti Singla Creative Director & Founder of

People see the final walk.What they don’t see are the months of sketching, fittings, sampling, embroidery, rejections, a...
04/06/2026

People see the final walk.

What they don’t see are the months of sketching, fittings, sampling, embroidery, rejections, approvals, and countless conversations that brought the collection to life. ✨

And then comes that moment… when the collection you’ve dreamed of, designed, and built with your team finally walks the ramp in front of you. 🤍

The applause. The appreciation. The pre-launch bookings. The love.

For a fashion designer and founder, that final walk is more than a walk. It’s the reward for every sleepless night and every decision made along the way.

That moment means everything. ✨

luxuryfashion shrutisingla designprocess fashionbusiness

20/05/2026

Me and my phone 📱

Check out our new collection at

I am always there making sure that my team answers all your queries, all your deliveries are on time, the quality checks were proper, and I always know who ordered what from around the world. Love you loads xoxo 😘

17/05/2026

Everyday style — for my ladies who think “basic” is boring. ✨

Presenting our black raw silk Indo-western coord set with a floor-length hand-embroidered shirt detailed with metal studs by .

Perfect for dinners, coffee dates, evening outings & formal get-togethers — elegant, comfortable and effortlessly stylish. 🤍

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Chandigarh

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