Diamonte Paisleys, Fine Brocade, Gemstone Broaches.... Sanjana Gupta's label 'Fiddaa' spells sheer regalia. Her shoes, bags, clutches showcase her signature style - traditional motifs and patterns with a contemporary twist. Every product by Fiddaa is crafted to perfection, and finished in style. Few years back, the ladies footwear market was flooded with dull and run-of-the-mill designs. Deciding
to do something about the lack of choices, Sanjana bought some fashion jewelry from the market and stitched it onto the simple footwear from the market. Her efforts were highly appreciated by her family and friends. This encouraged her to try her creative hand at a few more pairs, which she gifted to her friends. Thus, a humble beginning was made for production of the FIDDAA and her second Label AAN. Today, 5 years down the line, we have a full fledged design studio and a work shop located in Chembur. Our design range for ladies footwear boasts of over 650 unique styles and designs from absolute flats to towering 5” heels. Our shoes are fitted with sparkling diamonds, colorful beads and delicately cut laces that are rare to find. Our products are manufactured and finished using the best raw materials. We also specialize in custom and made-to-order footwear and accessories
