apaapi

03/09/2026

A Ganpati day, dressed in Assam. 🌼

From the first aarti to the evening lights, festive dressing can move through the day with you.

Soft pastels for the morning.
Easy elegance for welcoming everyone home.
A little colour for one more pandal.
And deeper tones when the lights come on.

This Ganeshotsav, we’re celebrating in Mekhela Chador - Assam’s iconic two-piece drape, reimagined by Apaapi in a fully stitched format with no tailoring needed.

Fully stitched. Traditionally draped.
Rooted in Assam. Made for today.

Which moment of the day feels most like you?

01/09/2026

Ganpati in cotton? Absolutely. 🌼

Festive dressing can be rich in colour, rooted in craft and still feel wonderfully easy.

For Ganesh Chaturthi, we’re bringing out handwoven Assam cotton in bold festive shades, made for puja mornings, family gatherings, pandal visits and everything the celebrations bring.

🧡 Orange
🖤 Black
💜 Plum
💙 Blue

Handwoven in Assam. Made for festive days.

Which colour would you wear for Ganpati?

25/08/2026

This is cotton.

Four colours. Four moods. Handwoven in Assam and styled for the way we dress now.

🧡 Orange
💙 Blue
🖤 Black
💜 Plum

Lightweight, statement-making and easy enough to take from everyday dressing to a festive evening.

The Assam Cotton Edit | ₹2,750 each

Which one would you pick first? Comment your favourite.

20/08/2026

Because the best gifts don’t end with the occasion. 🤍

This Rakhi, gift her something she can wear, style and keep reaching for long after the celebrations are over.

Introducing The Rakhi Edit by Apaapi, a collection of handloom stoles created in distinctive editions, from softly botanical and naturally dyed expressions to contemporary handloom textures.

Lightweight. Easy to style. Size-free. And made to feel a little more thoughtful than the usual gift.

Naturally dyed botanical print Handloom Stoles at ₹1,299 each

For sisters, best friends, cousins- and the women who have always felt like sisters. 🌿

A thread for the bond. A weave for her.

Explore The Rakhi Edit at Apaapi.

16/08/2026

15/08/2026

Three colours. Many regional stories.

India’s identity has never been one single aesthetic.

It lives in different drapes, different motifs, different weaving traditions, different languages, and different ways of celebrating where we come from.

For us, Assam is one of those voices — distinct, rooted, and part of a much larger Indian story.

India’s identity lives in its diversity. 🇮🇳

14/08/2026

Why not a Mekhela Chador for Onam? 🤍

The familiar festive palette of white and gold — interpreted through an Assamese silhouette.

Light, graceful and rooted in where we come from, these Mekhela Chadors offer a different way to dress for the season.

Onam white. Assam silhouette.Rooted in Assam. Ready for the celebration.

Would you wear a Mekhela Chador for Onam?

11/08/2026

Onam, through an Assam lens. 🤍

The familiar ivory and gold of the season, reimagined on soft cotton with handcrafted motifs inspired by Assam.

Two regions. Two textile stories.
Coming together in a way that feels festive, familiar, and a little unexpected.

For Onam, we’re wearing tradition a little differently.

Save this for your Onam wardrobe. ✨