In today's world of fast fashion, Amsu is reviving the traditional ecosystems that produce exceptional quality cotton cloth. Our products and processes live and breathe our philosophy of Ahimsa through protection of rural economies including farmers, weavers, yarn-makers, dyers, cows, land, and seeds. We source cotton of the best traditional heirloom varieties and cultivate it based on natural tec
hniques that include the use of Cow Panchagavya products. Harvested cotton is processed using time-tested tools that are, again, hand-crafted by local artisans. Rural women in our village, Polkampalli, are engaged in hand-spinning cotton yarn, which is then dyed using plant-derived dyes before it is hand-woven by our expert weavers. Woven cloth is styled with the latest trends and fitted with buttons made of polished coconut shell. Buy a ticket to a better world!
