Aashni + Co opened it's flagship concept store in London's charming Notting Hill in the autumn of 2012 to pioneer the most desirable edit in Indian high fashion. Ever since, the brand has come to be associated with providing the residents of United Kingdom access to visionary South Asian designers, with offerings ranging from haute couture, ready-to-wear, jewellery and accessories. Since its openi
ng, Aashni + Co has quickly emerged as one of London's most sought-after destinations for luxury Indian fashion, garnering attention from fashionistas and celebrities in the city and Continental Europe alike. Designers include the likes of Sabyasachi, Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish Malhotra, Ridhi Mehra, Seema Gujral, Vvani by Vani Vats, Varun Bahl and more. Trying to reach out to a more global audience without any geographical barriers was the next logical step, which is how www.aashniandco.com was born in 2016. The online leg of the Aashni + Co family will stay true to its penchant for all things luxe and promises to bring the modern Indian woman a specially curated selection of the best in fashion. The annual Aashni + Co Wedding Show brings the who's who of Indian and Pakistani designers all under one roof to London. The first show was hosted in 2015 to provide the city with access to the visionary designers of the South Asian diaspora.
