One of India’s fascinations lies in the fact that India has a huge, rather uncountable collection of remarkable Indian apparel. On one hand where a simple length of unstitched cloth is gracefully draped as a sari, on the other hand the same is again used in the concept of wrapping around the head as a turban. The length of fabric, the accessories used on it, the nitty-gritties taken care off while
working on the craftsmanship… say an embroidery or a zardoshi or the many variants available from each & every corner of India is not just versatile but stupendous. The style may differ in terms of wearing clothes from region to region, but in every form they bring forth magic of colours, contrast, variance and bewilderness in style … something having an indefinable essence that is quintessentially “Indian”. The typical Indian stitched garment ranges from “kurta-pyjamas”, “kurta-dhoti” and “sherwani” for men. But more variety astonishes us for the collections the Indian women have in their wardrobe, ranging from colourful “ghaghara / lehenga” (voluminous skirt) in combination with awesome “odhni / dupatta” (veil), “traditional salwar-suits”, magical combinations of “kurti” with either a salwar or churidar or a patiala & astonishing dupattas, short-length “kurti” with “lehenga” & “dupatta” or mix of the Indian-traditional “kurti” with contemporary western fashioned skirts of various designs, trousers, or even the “Blue Jeans”. Today, despite the growing influence of contemporary Western fashion trends, most Indian don’t leave the opportunity to dress traditionally, bringing forth the bounty of magic which the Indian costumes hold in itself. Every day, endless number of skillful hands weaves & designs magic in the form of various Indian costumes. "Hindustan-i-Karigari" is a brand developed with the concept of promoting the rich Indian craftsmanship which is depicted through the Indian traditional costumes, accessories, variant products depicting the rich culture, heritage, art & handicrafts, which works as a huge force in making India more colorful & attractive. We as Indian have in store huge & enormous rich resource in this field. A lot is already exposed to the world but even more than that has yet to be unveiled to the world. Once the same is properly promoted in the country market and abroad as well, we can earn the opportunity of providing good employment & financial stability to those who are deep-rooted to the genre of the rich Indian craftsmanship, keeping Indian culture, heritage, art & handicrafts alive. We, at Hindustan-i-Karigari, aim to work at the level where it focuses on highlighting the right resources in the proper market, the large-scale of tourists visiting the country & the huge population of admirers staying abroad and unite the work-force engrossed in this rich genre. Being associated with us, one can reach the endless manifolds of the rich Indian resources of craftsmanship which can leave anyone speechless. Come join us at “Hindustan-i-Karigari”. Be a part of our vibrant, colourful and magical world of craftsman’s wonder.
