01/09/2026
Two images.
Two bags.
Two different processes.
One was created with a traditional photoshoot.
The other was generated with Artificial Intelligence.
Over the past few months, we've been exploring the potential of AI in product photography, alongside a team of specialists.
AI-generated images can be used for catalogues, lookbooks, and campaigns, opening up new possibilities in terms of turnaround time, flexibility and creativity.
Can you tell which one is real?
👇 Tell us in the comments.