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SEASE Founded by Franco and Giacomo Loro Piana. A contemporary wardrobe that blurs the lines between urban-activewear with an unmatched level of quality.

MILAN - ST.MORITZ - VERBIER - COURCHEVEL - GSTAAD - KITZBÜHEL - GENEVA - FORTE DEI MARMI - DUBAI MALL “The human being lives in the city,
eats without hunger, drinks without thirst,
get tired without any physical effort,
chases its own time and never reach it. He is trapped in a prison where it is
impossible to escape. However, someone
need to take their life back, and find
the way forward. Not many attempt,
and very few can achieve it”
WALTER BONATTI

Two looks inspired by the countryside, with a city edge.One built around the Double-Breasted Solaro Blazer, the other ar...
04/11/2026

Two looks inspired by the countryside, with a city edge.

One built around the Double-Breasted Solaro Blazer, the other around the Tribeca down jacket in wool and cashmere.

Discover the Urban_Kit on sease.it and in stores.

   

Pinstripe, without the suit.A hoodie and jogger in brushed wool, with the Feather Vest on top: cashmere on one side, Sol...
01/11/2026

Pinstripe, without the suit.
A hoodie and jogger in brushed wool, with the Feather Vest on top: cashmere on one side, Solaro wool on the other.

Discover the Loungewear_Kit on sease.it and in stores.

   

Soft, warm and easy to wear, the SEASE way.Solaro wool and cashmere for a relaxed look, made for every day.Discover it o...
29/10/2026

Soft, warm and easy to wear, the SEASE way.

Solaro wool and cashmere for a relaxed look, made for every day.

Discover it on sease.it and in stores.

   

The Dinghy Full Zip in camel.
100% cashmere in a thick English rib, with a Solaro pocket on the sleeve.

New: the Waythree.
A full-zip hoodie in 100% cashmere, with contrast trims and an adjustable hood.

The Dinghy Full Zip, also in blue and brown.
Thick, soft cashmere to zip up on colder days.

The evolution of an icon. The Dinghy line expands with two new silhouettes: the Full Zip and the Crewneck.100% cashmere ...
28/10/2026

The evolution of an icon.

The Dinghy line expands with two new silhouettes: the Full Zip and the Crewneck.

100% cashmere in a thick English rib, with a two-tone finish.

Discover them on sease.it and in stores.

Two looks inspired by the countryside and infused with metropolitan elegance.Iconic Solaro and tartan, reinterpreted thr...
25/10/2026

Two looks inspired by the countryside and infused with metropolitan elegance.

Iconic Solaro and tartan, reinterpreted through the SEASE lens, for a wardrobe that speaks to both heritage and modernity.

Discover the collection on sease.it and in stores.

23/10/2026

SEASE Icons: The Balma Jacket

Crafted in cashmere drapé and built with advanced insulation, the Balma jacket embodies the SEASE philosophy: elegant materials rooted in tradition, reimagined through design and performance.

Discover the full collection on sease.it and in stores.

The Felted OvershirtWool and cashmere come together in a winter wardrobe essential.With its distinctive mix of textures,...
21/10/2026

The Felted Overshirt

Wool and cashmere come together in a winter wardrobe essential.

With its distinctive mix of textures, it is a key piece for smart layering.

Discover the Urban_Kit on sease.it and in stores.

A new addition to the Dinghy family: the Dinghy Full Zip.A high-neck, full-zip cardigan in cashmere, featuring a Solaro ...
19/10/2026

A new addition to the Dinghy family: the Dinghy Full Zip.

A high-neck, full-zip cardigan in cashmere, featuring a Solaro wool sleeve pocket.

Discover it on sease.it.

16/10/2026

Thank you to everyone for making the 2026 edition of the SEASE Tennis Cup truly legendary.

Feed your soul.

Indirizzo

Via Manzoni 20
Milan
20121

Orario di apertura

Lunedì 10:30 - 19:30
Martedì 10:30 - 19:30
Mercoledì 10:30 - 19:30
Giovedì 10:30 - 19:30
Venerdì 10:30 - 19:30
Sabato 10:30 - 19:30
Domenica 10:30 - 19:30

Notifiche

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