SEASE

SEASE Founded by Franco and Giacomo Loro Piana. A contemporary wardrobe that blurs the lines between urban-activewear with an unmatched level of quality.
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MILAN - ST.MORITZ - VERBIER - COURCHEVEL - GSTAAD - KITZBÜHEL - GENEVA - FORTE DEI MARMI - DUBAI MALL “The human being lives in the city,
eats without hunger, drinks without thirst,
get tired without any physical effort,
chases its own time and never reach it. He is trapped in a prison where it is
impossible to escape. However, someone
need to take their life back, and find
the way forward. Not many attempt,
and very few can achieve it”
WALTER BONATTI

Ready to surf the city in the new Urban_Kit.Discover the full collection on sease.it and in stores.
04/09/2026

Ready to surf the city in the new Urban_Kit.

Discover the full collection on sease.it and in stores.

SEASE URBAN_KITA modern wardrobe where elegance meets performance.A selection of the highlights of the season, made for ...
03/09/2026

SEASE URBAN_KIT
A modern wardrobe where elegance meets performance.

A selection of the highlights of the season, made for your city life.

Discover the collection at Sease.it and in stores.



The Field Jacket

A classic from the Urban wardrobe reimagined by SEASE through a modern design.

Loungewear_Kit: a casual transitional capsule for a lifestyle on the move. Relaxed elegance, the SEASE way.

Joggers in raw cashmere jersey, enhancing the beauty of natural fibers.

The Double Overshirt: a new versatile style for the man surfing the city - sophisticated and sporty at the same time.

Double wool and cashmere overshirt: one of the most precious handmade constructuions inherited from menswear sartorial tradition, here in a modern design.

Denim Made in Wool: a casual and easy to wear capsule, a classic that feels contemporary.

The raw attitude of denim with the softness and breatability that only a natural fiber can give.

It’s time to pack the Hiking_Kit.A new kit designed for the outdoors in summer. From changing weather to long walks acro...
21/08/2026

It’s time to pack the Hiking_Kit.

A new kit designed for the outdoors in summer. From changing weather to long walks across open landscapes, each piece blends functionality with sartorial heritage.

Discover the full Hiking_Kit online and in SEASE stores.

Through the looks from the Hiking_Kit.With the iconic Solaro fabric at its core, the Hiking_Kit combines materials like ...
11/08/2026

Through the looks from the Hiking_Kit.

With the iconic Solaro fabric at its core, the Hiking_Kit combines materials like h**p, linen, and cashmere with technical construction, designed for open-air experiences in the mountains.

Discover the Hiking_Kit in SEASE stores and online.

Escape the ordinary and feed your soul.Clément Roseyroapril 2026.Cabo Vilán - 43.1587° N, 9.2133° W
09/08/2026

Escape the ordinary and feed your soul.

Clément Roseyro
april 2026.
Cabo Vilán - 43.1587° N, 9.2133° W

We are honoured to have had the opportunity to work with you from SEASE’s very first campaign. Through your lens, you al...
06/08/2026

We are honoured to have had the opportunity to work with you from SEASE’s very first campaign. Through your lens, you always knew how to capture genuine emotions and the passion for sailing and the sea.

Those photographs conveyed the energy and enthusiasm of a new project just beginning its journey. Images that will forever remain in our hearts.

A sincere, humble man with a big heart and a unique talent.

Thank you for everything, Carlo. Safe travels, our friend.

Team SEASE

06/08/2026

The Hiking_Kit is here.

A new kit designed for the mountain outdoors in summer. From changing weather to long walks across open landscapes, each piece blends functionality with sartorial heritage.

The new Solaro cape is the key piece - a tribute to an iconic fabric, reinterpreted by SEASE for the outdoors.

A journal with Tom Slingsby in partnership with One&Only Resorts. Olympic Gold Medallist, multiple America’s Cup winner ...
05/08/2026

A journal with Tom Slingsby in partnership with One&Only Resorts. Olympic Gold Medallist, multiple America’s Cup winner and one of the most accomplished sailors of his generation.

Through the pages of the SEASE Journal, Tom shares the challenge he faces every day against and with the sea.

“…and I think the reason I love it so much is you’re never going to win against Mother Nature, but it’s just that challenge - always just sort of battling the elements and whatever the weather throws at you, you’ve got to adapt.”

Discover Tom Slingsby’s journal on SEASE.IT - featuring SEASE x One&Only kit shot at One&Only Palmilla.



3 sett

Indirizzo

Via Manzoni 20
Milan
20121

Orario di apertura

Lunedì 10:30 - 19:30
Martedì 10:30 - 19:30
Mercoledì 10:30 - 19:30
Giovedì 10:30 - 19:30
Venerdì 10:30 - 19:30
Sabato 10:30 - 19:30
Domenica 10:30 - 19:30

Notifiche

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