Style by Sirenzo

20/04/2026

With Peter Psquare – I just earned their Team P badge! 🎉

19/03/2026

11/12/2024

Tesla spends O$ on advertising.

Ford, GM, and Toyota spend approximately 10.5 Billion dollars on ads yearly, combined.

Yet, Tesla sells more electric cars than all of the auto companies put together.

Kaa Academy does not run any ads, I rarely talk about it, but the Academy makes a minimum of 150M Naira income yearly. How many businesses with so-called professional sales and ad copies and campaigns make that?

Now, forget about Tesla and Kaa Academy and pay attention to the following.

Traditional marketing strategies and advertising campaigns have lost so much trust and momentum. The marketing dynamics are changing.

Digital ads now get blocked.
Billboards no longer command retentive attention.
TV ads are now too common.
And people rarely listen to the radio.

People buy more when you are not selling to them.
This is where personal branding steps in.

Smart entrepreneurs understand this concept but those who are too blind to see the revolution think that entrepreneurs who are hyperactive on social media are show-offs and busy-bodies.

People are increasingly more interested in the authenticity of the stories behind businesses.

Instead of burning so much money on commercial ads, smart entrepreneurs are now painstakingly building personal brands.

This attracts customers organically through the seduction of authentic storytelling and accessibility.

They openly talk about their failures.
They openly talk about their successes.
They personally respond to your comments and social media posts.
And they don’t just talk about their businesses, they connect with the public on the issues that concern them.

And most importantly, they build publicly, focusing on authenticity, and by making you a part of their journey, they create trust and foster a deep connection that transcends the marketer and buyer’s relationship.

People will buy your personality before they buy your product. It’s as simple as that.

KAA

21/11/2024

When fruits spoil, they metamorphose into vinegar
When potatoes go bad, they ferment into vodka
When milk gets spoilt, it turns to yoghurt
When corn gets sour, it becomes whisky
When grapes ferment, it transforms into wine
When apples get rotten, they become ale

Whether vinegar, vodka, yoghurt, whisky, wine, or ale, decay makes these food items better in taste and value than their original form.

It is regrettable that you went through that life challenge. But don't just go through it. Also, be like fruits, potatoes, milk, grapes, and apples, and grow through what you go through. Become better rather than bitter. Let your setback be a stepping stone. It did not kill you. That means it can only make you stronger if you don't linger longer in that blunder! Your delay and decay do not have to result in your dismay.

11/11/2024

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