17/03/2026
UPDATE! At least half of you started following this page when I launched it as a car dealer selling stuff from my favorite era of cars, which I’ve dubbed “The Driver’s Era.” You know, when cars had everything you needed, but nothing you didn’t. One-button TC-off type of vibe.
Well, we’re back. I sold my beloved 997 GT3RS to fund the new era of DE. In addition to apparel, we’re also going to offer a small selection of cars that I love. At first I thought it might be weird for an apparel brand to also sell cars, but the internet really has no rules. It’s not only something I love to do, it’s also an honest business where I can find great cars, dial them in, and pass them along to you guys. (I can also buy your cars if you have something cool that’s off-market.)
The normal influencer trajectory would probably be selling a course or building some online business scam that scales without me. But I’m an idiot, so I’d rather lean into the stereotype: an Italian guy from NY selling used cars. Just less slimy, and the cars are always really cool.
That doesn’t mean we aren’t selling clothes too. We’ve got some new stuff coming soon and another giveaway planned with one of THE BEST Driver’s Era cars. So it’s business as usual, just with more.
My goals:
• Find great cars and sell them without jacking up the prices
• Get BACK into a 997.2 GT3RS to keep forever (I have regrets, but I did it for this)
• Get a cool public-facing space for the business
• And one day… transact an F40 (I will absolutely put 50 miles on it)
Sorry we’ve been a little quiet lately. YouTube and starting a new business is a lot of work, and we’re not a big team… yet. Here are some snaps of cars I sold, picked up and haven’t decided what to do with.
Hope you guys are along for the journey!