BY Salima Chaieb

BY Salima Chaieb • Moroccan savoir-faire / Luxury handmade creations.
• RTW and Bespoke

• Moroccan savoir-faire / Luxury handmade creations.
• We twist locally-produced fabrics - long time dedicated to traditional garments - into contemporary cuts.
• All our fabric scraps are handwoven to create Boucherouite rugs (« Nothing Is Left, Everything Is Transformed » sustainable initiative).
• Worldwide shipping.

Introducing « The Original Sin » : a belt that moves like a whisper around the waist, hand-braided in Morocco and finish...
23/03/2026

Introducing « The Original Sin » : a belt that moves like a whisper around the waist, hand-braided in Morocco and finished with jewel tassels.
A nod to temptation, to myth, to the art of knowing your own power

• Starring as Eve.
• AD & 📸 :
• Location :

We love our métier for the privilege of being part of life’s happiest days.Created especially for her wedding in Paris  ...
02/03/2026

We love our métier for the privilege of being part of life’s happiest days.

Created especially for her wedding in Paris , this custom caftan was imagined to feel timeless, and deeply Moroccan.

A piece of heritage, travelling far from home, to be worn, and remembered.

Captured by :

The language of our atelier : threads, trims, and a love of the craft   • AD by
24/02/2026

The language of our atelier : threads, trims, and a love of the craft

• AD by

 en SALIMA CHAIEB, somewhere between history and culture. Abu Dhabi. Casablanca.
17/02/2026

en SALIMA CHAIEB, somewhere between history and culture. Abu Dhabi. Casablanca.

As a certain time of year approaches,our interpretation of the traditional wardrobefinds its place at the  boutique. For...
13/02/2026

As a certain time of year approaches,
our interpretation of the traditional wardrobe
finds its place at the boutique. For nights shaped by elegance and togetherness

AD by

On Form - Series I :Sharp lines. Quiet strength.Designed beyond seasons.AD :
02/02/2026

On Form - Series I :
Sharp lines. Quiet strength.
Designed beyond seasons.

AD :

On Form - Series I :Elevated, not displayed.Between garment and object.A coat designed beyond seasons.AD :
30/01/2026

On Form - Series I :
Elevated, not displayed.
Between garment and object.
A coat designed beyond seasons.

AD :

Texture over noise.Structure over excess.A timeless coat designed to be remembered.AD :
28/01/2026

Texture over noise.
Structure over excess.
A timeless coat designed to be remembered.

AD :

More than football.More than a tournament.What we celebrate is unity, resilience, and the pride of standing as one.Forev...
19/01/2026

More than football.
More than a tournament.
What we celebrate is unity, resilience, and the pride of standing as one.
Forever proud of our national team

• AD by

• Thank you for being with us and for following our journey, season after season.Seeing you wear our designs and bring S...
31/12/2025

• Thank you for being with us and for following our journey, season after season.

Seeing you wear our designs and bring SALIMA CHAIEB to life gives deep meaning to our work and to everything we create in the atelier.

This year was shaped by meaningful encounters, inspiring exchanges, and projects that helped us grow.

For last-minute holiday gifting, a selection of our creations is available at the boutique.

2026 already feels like a new chapter to write together, guided by creativity, passion, and many surprises ahead.

Wishing you a beautiful year, filled with warmth and elegance.

• Merci d’être à nos côtés et de suivre notre maison, saison après saison.

Vous voir porter nos créations et donner vie à SALIMA CHAIEB donne un sens profond à notre travail et à tout ce que nous créons à l’atelier.

Cette année a été rythmée par de belles rencontres, des échanges inspirants et des projets qui nous ont fait grandir.

Pour vos dernières attentions de fin d’année, une sélection de nos modèles est à découvrir à la boutique du .

2026 s’annonce déjà comme un nouveau chapitre à écrire ensemble, guidé par la création, la passion et de belles surprises à venir.

Nous vous souhaitons une très belle année, pleine de chaleur et d’élégance.

Artistic Direction :

Time, held     • Artistic Direction :
26/12/2025

Time, held

• Artistic Direction :

From the atelier to the season.Threads, jewels and memories transformed into gestures of celebration.• Artistic Directio...
24/12/2025

From the atelier to the season.
Threads, jewels and memories transformed into gestures of celebration.

• Artistic Direction :

Address

278 Boulevard Yaacoub Al Mansour
Casablanca

Opening Hours

Monday 15:00 - 18:00
Tuesday 10:00 - 12:30
15:00 - 18:00
Wednesday 10:00 - 12:30
15:00 - 18:00
Thursday 10:00 - 12:30
15:00 - 18:00
Friday 10:00 - 12:30
15:00 - 18:00
Saturday 10:00 - 12:30

Telephone

+212666202316

Website

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