Our First Collection: RuujiMum & RuujiMum PETITE
𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝗖𝗼𝗺𝗳𝗼𝗿𝘁 𝗶𝗻 𝗠𝗮𝘁𝗲𝗿𝗻𝗶𝘁𝘆 𝗔𝘁𝗵𝗹𝗲𝗶𝘀𝘂𝗿𝗲
We think mothers deserve better than the inappropriately fitting apparel available in the market. This is why each capsule article was thoughtfully designed to maximize comfort for pregnant and breastfeeding mums for everyday tasks and beyond. No matter how active of a lifestyle a mum chooses, our collection
is made up of attires to provide snugness that adapts to the changing body throughout the trimesters and after birth, and convenience for nursing without discounting on style.
𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝗔𝘀𝗽𝗲𝗰𝘁𝘀
With our team understanding the struggles of a pregnant woman from the first-hand perspectives of some of our members, we make sure to accentuate certain factors in the materials we use. One of which being ultra-stretchable tendencies to accommodate the growing baby bump, thus allowing room for movement and growth without constraint. The second main factor is moisture-wicking – this is important to us to accommodate the fluctuating body temperatures during pregnancy.
𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗡𝘂𝗿𝘀𝗶𝗻𝗴 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆
Being a first-time mum, inevitably breastfeeding is a very foreign experience, both the act itself and the methods. Most mums will know, that when the baby wants to feed, they mean serious business. The common need for mums to undress to breastfeed their baby is unpractical, not to mention the feeling of vulnerability that surrounds mums when breastfeeding in public.
𝗘𝗻𝗱𝗹𝗲𝘀𝘀 𝗣𝗼𝗼𝗹 𝗼𝗳 𝗣𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
This collection is not only for active mums or mums-to-be. The aim of this collection is to let all mums and mums-to-be feel comfortable during their pregnancy or postpartum experience, which in turn translates into confidence. Our collection has its place in providing you comfort in whatever you do - whether it is to be used as activewear, loungewear, or just as casual attire. Our collection can indeed be deconstructed into a pool of possibilities, presenting you with the power to style it your way.
