03/08/2026
Episode 1: BUILDING THE MIDE AJAYI | Behind the Brand
Building a fashion brand has taught me that luxury isn’t just about making beautiful clothes.
It’s also about the things people rarely think about…
The neck labels,
The hang tags,
The packaging,
The finishing and so on..
I honestly didn’t realize how much planning goes into these tiny details.
We’ve started designing our official neck labels and hang tags, and I can’t believe how much thought goes into something so small.
Every font.
Every colour.
Every texture.
Because when you wear The Mide Ajayi, I want every detail to feel intentional.
✨ Swipe through and tell me…
Which combination feels more luxurious?
A. Cream front hang tag and label + Purple back
B. Full Purple
And if you’ve worked with a reliable woven label/tag vendor, please drop their name below. I’d love your recommendations. 💟💟