29/05/2026
Let’s be completely honest for a moment: Navigating the fashion business in Nigeria will test every single ounce of your sanity.
​There are days I sit in my studio, looking at a mountain of intricate lace, expensive Asooke, and a soaring to-do list, wondering why I chose a path that relies so heavily on human expectations. Because let’s face it, when you are trusted with someone’s appearance for the most important days of their lives, you aren’t just handling fabric. You are handling their anxiety, their insecurities, their dreams, and sometimes, their stress.
​People often ask me, “Teju, how do you stay so calm when a client changes their mind for the fourth time on a custom Boubou?” or “How do you manage the pressure of tight international shipping deadlines without losing your cool?”
​My secret weapon isn’t a magic trick. It’s a 9-year baptism of fire.
Before I poured my heart fully into this brand, I spent nearly a decade on the frontline of the Nigerian telecommunications sector.
Nine years of customer service experience. If you know anything about corporate Nigeria, you know that telecom customer care is where patience goes to be forged in steel.
​I have answered calls from people who were furious, people who were crying, and people who just needed someone to actually listen and solve their problem right then and there. I learned how to hear what a client isn't saying. I learned that behind every angry outburst or panicked message, there is usually just a human being who wants to feel secure, valued, and heard.
​So when a client panics about a delivery to London, or gets anxious about how a certain lace pattern will sit on her silhouette, I don't get defensive. I step right back into that decade of training. I listen. I reassure. I solve.
​And honestly...... That is where the real reward is.
​There is nothing quite like the shift that happens when an anxious, complaining client realizes they are completely safe in your hands. The moment they go from sending worried voice notes to sending pictures of themselves glowing, smiling, and slinging prayers of appreciation your way from halfway across the world... th
