24/11/2023
"..People buy what they want, not what they need" !
Idan na kintata daidai, hakan na nufin mutane na sayan abinda suke so ne, ba abinda suke da buqata ba. Na naqalto hakan ne daga littafin Femi Alabi mai taken "How to sell to Nigerians". Na kara tabbatar da hakan a satin da ya gabata.
Akwae wani da yazo sayan yadi wajena, ya dirje ya zabi shadda yar meter. Kamar wasa na fada masa kudi, ko tayi bai yi ba, ya biya. Yace inda hali ayi masa su ya samu na jumuah. Duba da yanayin sa kayanshi, ba shadda yakamata ya saya ba, saboda ba wani wadataccen sutura gareshi ba. Na bashi shawari da ya dibi yadi guda biu a maimakon shadda. Ai kuwa yace a'a ! . Nai ta mamaki, na ce hakane, lallai "people buy what they want, not what they need"!
Ko ma dai yayane, ku zo mu gwangwaje ku a AMC.