We came into being because we initially sold products such as perfumes, shirts and watches from other brands such as Ralph Lauren, Hugo Boss and Armani. It was very difficult to build a good relationship of trust between us, the big brands and the consumer. We can think of enough beautiful creative items ourselves that we can just as well produce ourselves. In the meantime, we have already launche
d quite a few items under our own brand name in various product categories. These are the items that they are today. A long road that has ultimately taught us a lot. The road that has led us to the goal of making something beautiful! For our products we often take the longest route to get the best materials. For example, our perfume is made in France, the land of perfume. We work as much as possible with natural raw oils for this that are only available there. The cashmere sweaters are produced in Mongolia where many cashmere goats live. This incredibly fine, supple and soft wool type is ideal for our sweaters. But we also use the Netherlands itself as much as possible. There are many more possibilities that can be produced here in the Netherlands. And we do that as much as possible! So we are like a chef who is looking for the best ingredients for his dishes, a brand that is looking for the best materials for our products. And we always strive for star quality!
