Stating the Obvious

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Amsterdam
Stating the Obvious

Stating the Obvious is an independent consultancy in the Fashion & Textiles Industry driven by the belief that sustainable transformation is inevitable.

Stating the Obvious (STO) is an independent consultancy driven by the belief that sustainable transformation is inevitable. With a clear focus on the Fashion & Textiles Industry, STO specializes in developing & managing innovative projects, concepts and events to design, test and implement new circular approaches and ultimately ‘close the loop’ for textiles. To maximize impact, STO supports client

s to identify opportunities for circularity at the strategic level and to translate this into an actionable roadmap and initiation of practical projects that can be implemented in daily operations. STO activities and projects are:
-Driven by circular (design) principles that are future-oriented and consider the multiple lifecycles;
-Based on a collaborative approach and win-win partnerships;
-Always keeping the big picture in mind.

12/02/2020

Check out my latest blog to learn about about the rise of resale and rental models in fashion. It's the first in a series of blogs around the Switching Gear project by Circle Economy where we are working with 4 apparel brands to design and launch a new circular business model.

Fast fashion brands drop new collections as often as every two weeks, illustrating the fast cycle of manufacturing, buying and disposing of which drives the fashion industry’s wastefulness and polluting impact. In fact, it is estimated that more

04/11/2019

Next Wednesday (17.00 PM CET) I am co-hosting a session on new consumption models in fashion at DIF 2019 with Circle Economy & Ellen MacArthur Foundation. Join us and thredUP, The Renewal Workshop and Stuffstr PBC and find out how we will shop in the future!

A shift towards fast fashion in the past two decades has led to a dramatic decrease of the practical service life of clothes (how long they are worn) ...

23/08/2018

RTL nieuws van gisteravond over het probleem van al onze afgedankte kleding. Featuring Circle Economy's Jade Wilting! (eerste item). Watch and learn (& buy less...)

21 augustus 2018 20:02 RTL Nieuws 19:30 uur Buurlanden weigeren vluchtende Venezolanen aan de grens Recordvangst cocaïne in Gentse haven Enorme schildpaddenboerderij opgerold op Mallorca Ae**us gelanceerd: 'Met deze satelliet kan de weersverwachting nog beter' Bekende van moordverdachte Jos Brech: ...

08/08/2018

Last week my first open editorial for Sourcing Journal was published! Very proud to be part of their network of thought leaders. This first article is about recycled cotton and the great potential it has for positive impact in fashion on the short term. Looking forward to writing the next one and open to all feedback! w/ Circle Economy w/ Recover Upcycled Textile System

Recycled fibers may have their challenges, but the potential for lessening fashion’s impact on the environment is worth taking note of.

27/06/2018

Want to learn more about sustainable denim?
The report about my SMARTTALK at Denim Première Vision is now available!

How do we scale up recycled denim? Greenhushing or Greenwashing? Get the facts and future opportunities for sustainable denim. Download the report!

16/04/2018

Join me in Paris on May 23rd to get the latest scoop on sustainable denim!
Denim Première Vision Circle Economy

In the future we will need to produce more and better... A workshop by Helene Smits in collaboration with Alliance for Responsible Denim. Discover!

21/02/2018

Proud to be part of this exciting project at Circle Economy! Working with bedding company Auping, denim mill Orta Anadolu, and multibrand platform VF Corporation (The Northface, Timberland) to develop a tool that can help them identify and adopt circular fashion strategies. Let's Gooooo!!

Global partners VF Corporation, Auping and Orta Anadolu and Circle Economy commit to developing a circular decision-making tool for the fashion industry. February 20, 2018. Today, three frontrunning companies commit to partner with Circle Economy, to develop a circular decision-making tool for th

22/11/2017

What is responsible denim? I was at Denim Première Vision last week to give a seminar about the project that I am leading with Circle Economy and the Denim Alliance - CLOSING THE LOOP ON DENIM! Check out the Rivet article to get the summary!

Denim Première Vision served as a platform for the denim supply chain to share new concepts concerning recycled denim, technology and performance fabrics.

17/08/2017

We are getting there! On the road to true Circular Fashion - you might be wearing a sweater made from you old t-shirt soon! :) Recover Upcycled Textile System Textile Exchange Circle Economy

Apparel sustainability efforts, including post-consumer recycled fibers, traceability and municipal collections, seem to be hot topics in the sector.

16/08/2017

RECAP - Check it out and learn what several experts (including me) and enthusiasts have to say about HOW we make the current fashion system more circular! Practical tips and cool examples included! Circle Economy The Next Closet REvolve Waste, LLC Loopalife

What’s holding back the supply chain from moving beyond intent to action? What are the barriers to circularity, and what can brands, designers, and consumers already do to get started?

21/06/2017

Tonight at 6 PM - ask me anything you want to know about circular textiles!

The textiles and fashion industry is arguably the most lucrative, creative, consumer facing industry on earth, and we believe it has the power to change the world. Unfortunately, it also happens to be one of the most polluting industries in the world and one of the largest consumers of water, insect

24/05/2017

Do you want to know more about the story behind your clothes? Do you want to use your powers for good when you shop? Check out Remake for some inspiration and join the Hello / Goodbuy movement created by students at AMFI - Amsterdam Fashion Institute that encourage us all to !

We’re a group of fashion enthusiasts that believe style and ethics go hand in hand. At Remake, we’re all about creating a better life for the women who make our clothes. Join the movement and help us make slow fashion the new industry standard.

Adres

Zeeburgerdijk 45 I
Amsterdam
1093SM

Telefoon

+31625017224

Website

http://www.statingtheobvious.info/

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