The Fishmachine brand was founded in 2018 on the Norwegian coast in a small village called Hasvåg. Its founder is fishing enthusiast and editor Zdenek Rerucha, who, having experienced sea and freshwater fishing all over the world, worked on his own collection of functional and uncompromising clothing. Because in Norway, no fisherman, captain or sailor can afford the wrong choice of clothing. Here,
the weather can be very harsh and unpredictable. You have to be prepared for snowstorms, wind, rain, sun and you have to be comfortable to move around in. Clothing in these conditions must be extremely functional. Each of our products has undergone a testing process in these harsh environments. We have gradually developed the functionality of our products and also focused on the correct layering. Our products and their dressing philosophy are thus based on years of experience of seasoned fishermen, captains, sailors and various outdoor enthusiasts. In addition to uncompromising materials, we have also focused on the visual aspect of our products, so that their design is fresh, original and exceptional, as is the entire brand concept. The graphic design of the Fishmachine brand conveys that even fishermen can have style. Even fishermen can dress nicely and efficiently. Even fishermen can go out with our motifs and impress. The all-over designs with our fish are clear proof of this. Because no one misses them and everyone asks about them. That's why the Fishmachine brand is so popular with people all over the world today. Fishermen, skippers, sailors, outdoor enthusiasts and others who are impressed by our style and uncompromising materials.
