aszo apparel

aszo apparel sensory friendly. actually cool. Clothes kids can feel safe in.
🦩 Launching Sept.
šŸ‘‡ Join testing + launch updates. aszoapparel.com

We used to argue about so many little things.Why does the food have to be separate?Why can’t you just wear the uniform?D...
03/09/2026

We used to argue about so many little things.

Why does the food have to be separate?
Why can’t you just wear the uniform?
Do you really need the headphones?
Why are the shin guards on the outside?
Can’t you just try it?
Why does everything have to be such a big deal?

And if you’ve got a sensory kid, you probably know how quickly those ā€œlittle thingsā€ can turn into the thing that makes everyone late, ruins the outing, stops you getting out the door or ends in a full meltdown.

For us, things got easier when we stopped asking ā€œwhy can’t you justā€¦ā€ and started asking ā€œwhat would make this easier?ā€

So the meal gets changed.
The uniform gets adapted.
The headphones come with us.
The gloves go on for cooking.
She gets space when she needs it.
And when she says something doesn’t feel right, we believe her.

Not because we’ve given up.

Because some battles just weren’t worth having.

Sometimes the easiest fix is to stop insisting there’s only one right way to do things.

What’s one thing you stopped arguing about once you realised it was sensory?

Amanda Xx.

03/09/2026

Apparently getting to Fashion Week also requires approval from my 10-year-old creative director šŸ˜….

Current brief:
no neon,
fluffy coats,
some debate over whether boys are required,
and a small issue around actually walking the runway.

Very productive meeting. Poor quality recording.

Day 7 of getting aszo to NZ Fashion Week 2027 🩷
Amanda Xx.

02/09/2026

Before aszo, there were pyjamas.

Not just at home. Everywhere.

Because when you find something your sensory sensitive kid can actually wear comfortably, sometimes you stop worrying about what they should be wearing and just get on with living.

Looking back, I think the pyjama era taught me more about what aszo needed to be than I realised at the time.

So here’s to day 6 of getting aszo to NZ Fashion Week 2027.

Zoƫ and I would love to hear about your favourite pjs!

Amanda Xx.

01/09/2026

Three years ago I was asking an ADHD Facebook group how the hell to get my kid dressed.

Now I’m trying to get the clothes we ended up making onto the runway at NZ Fashion Week.

There were quite a few steps in between, but apparently ā€œwhere can I buy this?ā€ eventually became ā€œf**k it, we’ll make it.ā€

Amanda Xx.

P.S. Mum, your sewing machine is safe.
I will return it… eventually… šŸ˜…

31/08/2026

Day 4 of getting aszo to NZ Fashion Week 2027 🦩

Today’s fashion research involved a trip to the mall with my favourite (and probably most brutally honest) sensory consultant.

Shopping looks a little different when clothes can feel REALLY wrong. Lots of touching, trying, moving, waiting… and accepting that even something she desperately wants to love might not work.

We found a winner today šŸ™Œ so good I even got one!
Although it still has to survive the wash test 🫣

Add in some collection planning, fashion advice ( thanks .yourstylist ) and a request for puffy pockets, and I think we can call that progress.

Amanda Xx.

30/08/2026

Day 3 of trying to get a sensory friendly kids clothing brand onto the runway at NZ Fashion Week 2027.

Today was less about fashion and more about the reason aszo exists in the first place: making clothing enjoyable for kids who experience sensory sensitivities around getting dressed.

From school uniform battles to spending the afternoon completely comfortable in aszo, it was a good reminder of why inclusion matters.

Fashion Week progress today? Minimal.

Reason to keep going? Very clear.

Amanda Xx.

29/08/2026

Day 2 and apparently getting to Fashion Week starts with raiding your kids’ wardrobes šŸ˜‚

Today was about figuring out what they actually think is cool, what they want to wear, and where aszo could fit into that world without losing the reason we started it in the first place.

NZFW email sent āœ…
Mood board becoming increasingly unhinged āœ…
Collection ideas multiplying by the minute āœ…

Progress? I think so. 🤪

Cheese and crackers? Absolutely earned. šŸ§€

Amanda Xx.

smallbusinessnz

Apparently, having a plan does not mean things will go to plan.(As an ADHDer, you’d think I would’ve been more aware of ...
26/08/2026

Apparently, having a plan does not mean things will go to plan.
(As an ADHDer, you’d think I would’ve been more aware of that...)

Manufacturer gone.
Samples limited.
Signage undelivered.
Nasal surgery.
Motivation hanging by a thread.

And then we got there.

We talked to parents who understood exactly why aszo exists.
We heard an OT reinforce something we care deeply about: reduce the sensory load instead of expecting kids to just push through it.
We collected 100+ messages for ADHD kids.

The lead-up was chaos.
The day was worth every bit of it.

So, note to self: show up anyway. 🩷🦩

Amanda Xx.

25/08/2026

This is what getting dressed can look like when the clothes stop being the problem.

For a long time, we focused on helping ZoĆ« cope with clothing that didn’t feel right to her.

Eventually we realised we were solving the wrong problem.

We didn’t need to change ZoĆ«.

We needed to change the clothes.

When we reduced the tactile things that overwhelmed her, getting dressed became easier, calmer and actually fun.

That shift became a huge part of why we created aszo.

Designed for the child, with the child. Always.

Amanda Xx.

Years of trial and error taught me this bad boy šŸ‘‡šŸ»The goal isn’t to get them to do it the expected way.The goal is to ge...
19/08/2026

Years of trial and error taught me this bad boy šŸ‘‡šŸ»

The goal isn’t to get them to do it the expected way.

The goal is to get them through the day feeling safe enough to thrive.

How you get there can look different.

Amanda Xx.

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Auckland

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