Spoke and Stone

Spoke and Stone Premium Cycling Apparel Welcome to Spoke and Stone – Premium Cycling Apparel for Real Riders

We were over it. Over the sky-high prices. That’s where we come in.

Over the sizing made for 14-year-old Belgian climbers. Over the sausage-casing fits pretending to be “aero.”

So we did something about it. Spoke and Stone was born out of frustration and fueled by passion. We love high-performance cycling gear – the kind that feels fast and looks sharp – but we also know not every rider wants to (or can!) squeeze into something two sizes too small just to feel in

cluded. We’re bringing you premium cycling apparel made from the world’s best fabrics, designed to fit racers and also real humans with real bodies. Whether you’re smashing a gravel climb or just rolling to the local café, we’ve got gear that fits, feels good, and looks bloody great. No middlemen. No inflated prices. Just top-quality cycling kit at a fair price – because everyone deserves to ride in comfort and style. This is cycling gear, reimagined. For racers, roamers, and weekend warriors alike. Welcome to Spoke and Stone. Ride real. Look sharp. Pay less.

One of our young stars at Cycling Otago is off to Europe for a dream summer of racing.  Lily Havard works incredibly har...
11/06/2026

One of our young stars at Cycling Otago is off to Europe for a dream summer of racing.

Lily Havard works incredibly hard, loves the sport, and has big goals. She is running a raffle to help pay some of the costs. You can text her or send her a message to buy tickets.

Let get behind our future stars.

Right oh everyone.I've got a goal of being stronger and better than before my accident. I've also got a goal that I'll b...
10/06/2026

Right oh everyone.

I've got a goal of being stronger and better than before my accident. I've also got a goal that I'll be fully recovered quicker than what the docs say I will.

No shortcuts, no risks though.

So here's the question.

What's the best supplements to help bone growth, repair, body repair, energy etc.

I'm on the protein so far and eating plenty of protein rich food. Anything else there that will help?

Let me know whats good below.

Note, old image because no riding for me for a couple more months.

Laser cut legs, designed to be aero, top of the range Italian chamous We love these premium bib shorts.The big question....
09/06/2026

Laser cut legs, designed to be aero, top of the range Italian chamous

We love these premium bib shorts.

The big question.

Should we stock them in black or dark navy blue?

If your interested I have a set you can have a look at. Pre-orders available

Just $149!

As with all our gear, we also have a money back guarantee if they dont fit right.

Most of you know the story by now. Freak accident around 3 weeks ago. Surgery. Hospital. The kind of thing that makes yo...
08/06/2026

Most of you know the story by now. Freak accident around 3 weeks ago. Surgery. Hospital. The kind of thing that makes you reassess what actually matters.
One of the things I kept coming back to while I was recovering — the people. The riding community. The people who just showed up.
That's what Spoke and Stone is built on. And this jersey is a small piece of that. Its my favoutite jersey.
We're doing one pre-order run on the Spoke and Stone jersey. One order. That's it.
These are genuinely premium — aero ribbed sleeves, breathable fabric, performance fit. The kind of quality that normally sits well north of $200.
Your price: $85 + $8 delivery NZ wide.

Because accessible matters to us. This community shouldn't cost a fortune to be part of.
A few things to know:
→ Size up of you dont want super tight — the fit runs snug
→ 50% deposit secures your jersey
→ Balance due just before delivery
→ Around 4 weeks from order close

DM us to secure yours.

We want to be here for our customers. If you have any ideas, like colours, designs, styles, new items such as bib shorts and so on. Let us know. We'll make it happen for you. Even if you want something as a one off.

We make premium cycling clothing accessible for all at a fraction of the cost.

Wednesday Sam's ride. Heading home. Then everything changed.Every Wednesday a group of us head out on what we call the S...
08/06/2026

Wednesday Sam's ride. Heading home. Then everything changed.

Every Wednesday a group of us head out on what we call the Sams ride. No prizes. No podium. Just a bunch of blokes pushing each other, suffering together, and giving each other s**t the whole way round.
I was heading home after one of those rides when I had a freak accident.
I won't go into all of it. But the short version — I wasn't breathing. Face reconstructed over seven and a half hours. Induced coma. Broken vertebrae. Twelve days in hospital. Months of recovery ahead.
The kind of thing you don't expect to walk away from.
But here's what I want to talk about. Not the accident. What came after.
The people showed up. Fast. Quietly. Without being asked.
There at the scene. On the phone before my family knew what had happened. The Cycling Otago community took over communications so my family didn't have to field 50 messages while they were sitting in a hospital waiting room not knowing if I was going to be okay.
Nobody organised it. Nobody sent a memo. They just did it.
And lying in a hospital bed with a face full of metal and more time than I wanted to think — that's what I kept coming back to. Not the accident. The people.
Most men I know are running hard. Work, family, pressure, the next thing. And a lot of them are doing it without that. Without a group that shows up. Without blokes who know them well enough to act without being asked.
That is everything Spoke and Stone stands for. I want a business built on people first. A fair business that provides what we say it will. And at a price that is reasonable. We want to make premium quality accessible.
I nearly didn't get another shot at building this. So I'm not wasting it.
If that sounds like something you need can relate to, keep in touch.

Stock clothing, custom gear, cruising, racing ,gravel , road and everything in between.

Note. Edited photo before I mangled my face lol

Green jerseys on sale......Our 2 green jersey designs.Only limited numbers of each of these left. If your interested sen...
08/06/2026

Green jerseys on sale......

Our 2 green jersey designs.

Only limited numbers of each of these left.
If your interested send a message. $55 each plus $8 shipping each. NZ only.

Sizes that are left are on the website.

They won't last. Italian high-performance performance fabrics, comfortable and breathable.

www.spokeandstone.co.nz

Long sleeve winter cycling tops. I've got 5 of these left. Perfect for commuting or training this winter.$130 each for t...
06/06/2026

Long sleeve winter cycling tops. I've got 5 of these left. Perfect for commuting or training this winter.

$130 each for the last 5 then they are gone. Limited sizes left.

If you're in Dunedin you're welcome to try on. Send me a message if you're interested.

We have some new stock arriving soon,  we’re super happy with our winter fleece tops. Here's a testimonial from one of o...
19/05/2026

We have some new stock arriving soon, we’re super happy with our winter fleece tops. Here's a testimonial from one of our happy customers.

I recently purchased Spoke and Stone’s Long Sleeve Fleece Jacket because I was looking for a jacket that was a comfortable fit and keeps me warm throughout the winter. From the start, the ordering process was very effective and smooth and the product arrived very quickly. The quality was already conspicuous. Since using it, I’ve already noticed an immediate difference. It fits so much more comfortably than the other cycling jacket I had and doesn’t feel so tight that I have to keep pulling it down all the time. It’s also nice and warm and doesn’t feel cold at all. I would definitely recommend this product to anyone looking for a cycling jacket that keeps you warm through those cooler months and not so tight around your body. Overall, it’s been awesome to use.

Well, that's a wrap on the Gravel in Paradise series! Yesterday, Cycling Otago sent us off to finish the series in style...
09/05/2026

Well, that's a wrap on the Gravel in Paradise series!

Yesterday, Cycling Otago sent us off to finish the series in style on the lumpy White Rocks Circuit near Oamaru. And when they say lumpy, they mean it. 1,150m of climbing packed into 65km. My legs are filing a formal complaint as we speak.

120 riders turned up, all shapes, sizes, abilities and motivations and every single one of them was an absolute legend.

The racing was brilliant. But honestly? What will stick with me longest happened at the prizegiving.

I've been around cycling for a long time. I've seen a lot of prizegivings. Most are good. Some are forgettable. And then every now and then, one moment comes along that reminds you exactly why we all do this.

The major spot prize for the series a $10,000 bike from Euro Cycling , went to a rider who'd been doing rounds on a $500 mountain bike. New to the sport, just out there giving it absolutely everything she had. Her reaction when her name was called? Completely, utterly, genuine. The kind of joy you simply cannot fake. The whole crowd felt it. It was brilliant.

And that right there is the whole point, isn't it?

For so many riders, it was never about where you finished or who you beat. It was about getting yourself to the start line in the first place. About doing something that scares you a little. About grinding up a hill you weren't sure you could climb, and finding out that you absolutely could.

It's about riding alongside other people strangers who become mates by the end of the day and remembering that shared suffering is basically just friendship in disguise.

Sure, some of us race hard and love the competition and that's brilliant too. But what makes an event like this genuinely special is that it belongs just as much to the rider at the back pushing through their own personal challenge as it does to the rider winning at the front.

Huge thanks to Cycling Otago for another incredible series, and to everyone who came out and rode. You're all champions. (Yes, even those of you who muttered very colourful words on the climbs. Especially you.)

See you next season. My legs said no but my head already said yes.

I’m not sorry for saying this.Just slapping “AERO” in the title doesn’t make it aero. And a massive marketing budget doe...
06/05/2026

I’m not sorry for saying this.

Just slapping “AERO” in the title doesn’t make it aero.
And a massive marketing budget doesn’t make kit faster.
The data’s out there on what makes fast cycling kit.
Wind tunnel tests. Real-world testing. Independent studies.
It’s not hidden… you just have to look. They rely on you not looking.

We recently had a rider test our skinsuit against a heavily marketed “super aero” suit. Independent test, not asked or paid, no input from us into the testing at all, we just got the results.
👉 Cost: 3.5x more than ours
👉 Result: the other one was approx 20 seconds slower over 20km at 40km/h when looking at the cda difference.

Let that sink in. Thats significant.

Speed isn’t a buzzword.

It’s fabric choice, construction, fit, and detail.
And yeah, ours look bloody good too.
Real performance. No nonsense.

Thats why we had customers that brought one, checked it out, tested it and straight away ordered a second one. They speak for themselves.

Address

Dunedin
9013

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