CALA Beach Essentials from the Mediterranean.

10/08/2026

We have a great range of colour options in our towels but in case you were stuck, here’s a comparison guide for you!

Check out the variations, all made sustainably in Turkey from 100% Turkish Cotton 🇹🇷

30/07/2026

There’s something special about knowing your towel has been finished by hand.

It’s not just a bulk production run from a machine, but has a uniquely human touch.

All our towels are proudly made in Turkey. Made with care. Made to be uniquely yours.

🇹🇷

27/07/2026

And all the parents said…YES 🙌

If you’ve ever emptied half the beach out of your car, you’ll understand.

Our 100% Turkish cotton towels are made with a tight, flat weave, so sand brushes straight off instead of getting trapped in thick loops.

Less sand in the car.
Less sand at home.
More time enjoying the beach.

Shake it off and leave the beach where it belongs.

18/07/2026

School holidays are always a juggle and trying to make everyone happy doesn’t always happen…except today!

My 6 year old has been asking all holidays when we’ll be going to Baywave and today was the day. As a bonus, our friends walked in as we arrived so the fun factor increased!

Also, my kids always look forward to using our towels and today they got to test the new styles which the girls LOVED 💕

Ready to get back into routine and school days next week, and more days in the water 🤍

09/07/2026

✨ MATARIKI SALE ✨

It’s Matariki, where we celebrate the Māori New Year, and as an extra cause to celebrate, we’ve got…

$50 OFF ALL BEACH BLANKETS 🥳

Ours is used daily as a:

☑️ Beach blanket
☑️ Picnic Rug
☑️ Throw for the bed
☑️ Extra layer for camping

Made from our premium Turkish Cotton, they’re big enough for your friends and family to fit (190 x 230cm)!

Sale ends midnight Sunday, so don’t miss this amazing price…it won’t be back!

08/07/2026

How good is sunshine in winter?! ☀️

We made the most of it today, meeting up with friends for a play, coffee and lots of sand…!

This is where having a towel in the car comes in handy. It went from being a beach rug, to a sand remover, and then folded up easily to fit in my bag so I could take it home to wash.

Easy, convenient, and necessary for days like these 🤍

☀️

07/07/2026

👐 I never realised how annoying it was to not have my hands free after a swim, until I got my hooded towel.

Now it’s all I want to wear!

As a Mum with young kids, getting out of a spa or pool almost always involves helping a child. Being hands free is a game changer!

I can now help them out, or put the spa cover back on without dropping my towel, while keeping warm and dry.

It really is a non negotiable for me now.

04/07/2026

An exciting package arrived this week! 📦

With new samples for review and testing before hitting our summer range! 🌺

Can’t wait to show you all and add these goodies to our website 🤍

29/06/2026

A normal weekend in winter, with a touch of celebration!

Loving my extra layer for these cooler nights too ❄️

18/06/2026

WINTER SALE starts Tuesday 🔥

20-40% off storewide 🤯

We’re clearing space for new stock, so some of our biggest savings of the year are almost here.

Want even better deals?

Our email subscribers will receive exclusive discount codes and bonus offers throughout the sale.

Click the link in bio to visit our site and sign up 📧

Address

Mount Maunganui
3116

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