Staple Baby

Staple Baby Mama founded ✨
Organic baby essentials
📍Queenstown, NZ | 🚚NZ-wide shipping
10% off your first order ↓

06/09/2026

This week behind the scenes of building Staple Baby…

The Little Play Walls have been the toy of choice all week (cue multiple arguments 😅) but grateful I haven’t had to pick up 100 toys at the end of each day instead 👏🏼

Spring is officially here & gosh it feels good. We’ve spent A LOT of time outside this week and we’re very much here for it ☀️

Organic Cotton for the win again this week! We love seeing what the favourites are each week 🤍

And honestly… that’s about all we’ve got to report this week 😂

A pretty quiet one on the business front, but a good week all round.

Follow along as two mums build a baby brand from New Zealand.

We absolutely LOVE seeing your Little Play Walls up and in action 👏Team these with your fav magnetic tiles, the walls ar...
03/09/2026

We absolutely LOVE seeing your Little Play Walls up and in action 👏

Team these with your fav magnetic tiles, the walls are strong enough for the tracks too.. talk about endless screen free play 🙌

30/08/2026

This week’s recap is kind of two weeks in one because last week’s reel never actually got posted 😅 Safe to say we’ve been busy!

Between the two of us there’s been a few too many meals out 😂 a birthday party, an afternoon at Kingpin Queenstown, family visiting, walks, bike rides & plenty of activities to keep the toddlers busy, plus a few days in Auckland for me with my 9-5.

On the Staple Baby front, nothing too exciting to report this week… although we do have a new stockist coming soon 👀 More on that one soon!

A couple of busy weeks done, and I’d call it a success that we’ve actually managed to get this one posted on time 🤣

Follow along as two mums build a baby brand from New Zealand.

Kinda chic to care about what surrounds them. 🤍What touches their skin.What they play with.What makes it into their ward...
12/08/2026

Kinda chic to care about what surrounds them. 🤍

What touches their skin.
What they play with.
What makes it into their wardrobe.
What earns a spot in your living room.

We're pretty passionate about making those choices a little better.

11/08/2026

Okay, Precious Croal | UGC Creator & Content Creator said it better than we ever could. 🥹

Our bamboo onesies really are one of those wardrobe staples you’ll reach for on repeat.

✨ Buttery soft
✨ Breathable
✨ Stretchy
✨ Gentle on sensitive skin
✨ Made for all those everyday adventures

Once you try bamboo, it’s hard to go back. 🤍

We could go on about how soft our bamboo onesies are… but sometimes our customers say it best. 🫶🏼The most common thing w...
28/07/2026

We could go on about how soft our bamboo onesies are… but sometimes our customers say it best. 🫶🏼

The most common thing we hear? You truly don’t understand how soft bamboo is until you feel it for yourself.

Naturally gentle and breathable, bamboo is a favourite for little ones with sensitive skin.

Swipe to read one of the reviews ✨

Thank you for supporting our small business and trusting us with your little ones. It means the world to us.

Have you tried bamboo before, or is it still on your “need to try” list?

Captured by SARIAH 🫶 🥰

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