Elma

Children's Play to Sleepwear

09/11/2026

They’re back ♡

Our much loved check sets have finally been restocked in Posy & Bluebell. I know so many of you have been patiently waiting for these little favourites.

Online now and shipping worldwide x

08/11/2026

A little holiday magic is coming 🍒🌲

05/11/2026

Meet Haru Blossom, a beautifully soft, Japanese-milled cotton scattered with dainty florals, in two lovely colourways, Iris and Buttercup.

Each piece is thoughtfully designed with delicate little details and crafted in small numbers, to be worn, loved and treasured 🌼

05/11/2026

Meet Haru Blossom - a beautifully soft, Japanese-milled cotton scattered with dainty florals. In two lovely colourways, Iris and Buttercup, each piece is thoughtfully designed with delicate little details.

Crafted in small numbers, to be worn, loved and treasured 🌼

05/11/2026

A little candy-coloured dream 🍭🌷🍬🌼🌈💕

All the prettiest shades of Honey, looking so sweet together at The Kids Store

03/11/2026

A little set I’ve been dreaming up for the longest — meet the Delphi Blouse and Lilia Shorts in Sweet Pea Gingham 💕

So many special little details, from the softly shirred neckline and delicate picot lace trims to the prettiest mother-of-pearl shell buttons.

A sweet little pairing, thoughtfully designed to be worn, loved and treasured x

02/11/2026

A sweet little moment from our Honey campaign.

Soft ginghams, delicate florals and all the charm of childhood.

Beautifully captured by highnoon__studio

01/11/2026

The sweetest little pairing for sun-filled days ahead 🌼🌼🌼

Meet the new Delphi Blouse and Lilia Shorts in Buttercup. Crafted from the loveliest Japanese-milled cotton, scattered with delicate ditsy florals and finished with pretty picot lace trims.

Available online in limited numbers x

31/10/2026

The prettiest little line-up ♡

A few favourites from the new Honey collection. Beautifully crafted childrenswear, made to be worn, loved and treasured for years to come.

Online now in sizes 1 to 10 x

Address

Tauranga
3180

Website

http://www.elmathelabel.com/

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