Haring Ibon

Haring Ibon Filipino brand embracing Philippine Wildlife in our Everyday Lives πŸ‡΅πŸ‡­ We ship worldwide!

And that's Day 1 at the Mindanao Book Fair!!!🌺Thank you so much to everyone who dropped by the Haring Ibon - Birds in Fo...
06/18/2026

And that's Day 1 at the Mindanao Book Fair!!!🌺

Thank you so much to everyone who dropped by the Haring Ibon - Birds in Focus, Inc. booth over at Mindanao Book Fair, Cagayan de Oro! We hope everyone enjoyed their new copies of Alain Pascua’s Lord of the Forest, Endangered Bird Species of the Philippines, both of our Haring Ibon Playing Cards, our Naturalist Guides, and our brand-new Bayani Books from Bayani Art πŸ‡΅πŸ‡­

It's only Day 1 here in the Mindanao Book Fair, so we look forward to meeting more of y'all tomorrow and on the final day of the book fest! πŸ–

Catch us over at the National Book Development Board - Philippines Collective Stand, Booth 34A - Birds in Focus, Inc., to check out our books! πŸ“š

πŸ“ Mindanao Book Fair - Cagayan de Oro is happening on June 18-20, 2026, from 11:00 AM to 8:00 PM at the Event Halls of SM CDO Downtown

See you there!!!

Manila International Book Fair

It's World Crocodile Day!🐊Here, we spotlight our country-endemic Philippine Crocodile (Crocodylus mindorensis), one of t...
06/17/2026

It's World Crocodile Day!🐊

Here, we spotlight our country-endemic Philippine Crocodile (Crocodylus mindorensis), one of the two Crocodile species found in the Philippines πŸ‡΅πŸ‡­ The only other Crocodile found in the Philippines is the much bigger and more widespread Saltwater Crocodile (Crocodylus porosus). The Philippine Crocodile is one of the rarest and most threatened Crocodile species on Earth, with it only having a few strongholds in Northern Luzon, Mindanao, Negros, Siargao, Samar, Jolo, Masbate, Palawan, and Busuanga, among other smaller islands.

This illustration is from our Haring Ibon Philippine Wildlife Playing Cards, where the Philippine Crocodile is part of our roster, as illustrated by Vinz Pascua.

πŸ“ The Haring Ibon Philippine Wildlife Playing Cards are now available over at the Haring Ibon website, and over at Darayonan Lodge in Coron, Palawan!
https://www.haringibon.com/products/haring-ibon-philippine-wildlife-playing-cards

EXCITING NEWS! Haring Ibon - Birds in Focus, Inc. will be joining this year's Mindanao Book Fair in Cagayan de Oro!!! πŸ‡΅πŸ‡­...
06/13/2026

EXCITING NEWS! Haring Ibon - Birds in Focus, Inc. will be joining this year's Mindanao Book Fair in Cagayan de Oro!!! πŸ‡΅πŸ‡­

We'll be showcasing our collection of books on flora and fauna, including our Naturalist Guides, children's books, and our own publications like Endangered Bird Species of the Philippines, Haring Ibon: The Great Philippine Eagle, and the brand-new Lord of the Forest, among many more. We will offer discounts on our books, apparel, and merchandise throughout the three days of the Mindanao Book Fair!πŸ¦…πŸ¦

Catch us over at the National Book Development Board Collective Stand, Booth 34A, to check out our books!

πŸ“ Mindanao Book Fair - Cagayan de Oro is happening next week, June 18-20, 2026, from 11:00 AM to 8:00 PM at the Event Halls of SM CDO Downtown Premier!

See you there!!!

National Book Development Board - Philippines Manila International Book Fair

Maligayang Araw ng Kalayaan! πŸ‡΅πŸ‡­This 128th Philippine Independence Day, let us remember to honor the flag that unites us ...
06/12/2026

Maligayang Araw ng Kalayaan! πŸ‡΅πŸ‡­

This 128th Philippine Independence Day, let us remember to honor the flag that unites us as one nation; the land and all its flora and fauna thriving within it; and the national symbols, including the Haring Ibon, that empower us to embrace our Filipino identity. As the National Bird of the Philippines, the Haring Ibon is a fitting reminder of our aspiration as Filipinos for freedom.

In the words of Professor Dioscoro Rabor, "The Philippine Eagle is a purely Filipino Bird. It's just as Filipino as we are Filipinos."

Mabuhay ang Pilipinas! πŸ‡΅πŸ‡­

From Alain Pascua: This  , I find myself looking back on a journey of 16 years, defined by a bird that has shaped my lif...
06/10/2026

From Alain Pascua: This , I find myself looking back on a journey of 16 years, defined by a bird that has shaped my life as a photographer, writer, & conservationist.

In 2010, I spent a day at Davao's Philippine Eagle Center, waiting for a moment that ended in a thousand frames, with two photos becoming milestones in my life: Ang Banog and Haring Ibon.

For my first book, Haring Ibon: The Great Philippine Eagle, I wrestled with the decision of which image should grace its cover. I chose Haring Ibon. The side profile, veiled by a wing, conveyed majesty and quiet power, fitting for a king.

In 2012, Ang Banog won the First Birds as Art International Competition by famed bird photographer Art Morris. In 2021, Ang Banog was chosen for the cover of All the Birds of the World by Lynx Edicions.

I often marvel at how fate unfolded. Had I used Ang Banog as the cover of my first book, it would not be the face of one of the most important ornithological publications ever made.

In 2026, my second book, Lord of the Forest: The Fall and Rise of the Great Philippine Eagle, would carry another chapter through the image of Mt. Kitanglad's Kalumbata, from 2014 in the forests of Cinchona and Pamarayeg. These books tell the continuing story of the Haring Ibon, not only as the world's largest eagle but also as a symbol of a nation. Few species have come to embody the spirit of Philippine biodiversity as fully as the Haring Ibon.

Whenever I look at a photo of the Haring Ibon, I am reminded of Dioscoro Rabor's words:

"The Philippine Eagle is a purely Filipino bird. It's just as Filipino as we are Filipinos. It is not found anywhere else in the world. So, we should take good care of this population that are still found here. We should do our best to save the eagle, because when it is gone, it is gone from the list of animals of the world."

As this year's Week comes to a close, let's remember that the future of Haring Ibon is inseparable from our forests and our identity. When the forests fall silent, and the eagle disappears, we lose more than a bird. We lose a part of ourselves.

is more than the King of Birds. It is a symbol of the Filipino.

At the book launch of Alain Pascua's Lord of the Forest: The Fall and Rise of the Great Philippine Eagle, we held a smal...
06/09/2026

At the book launch of Alain Pascua's Lord of the Forest: The Fall and Rise of the Great Philippine Eagle, we held a small book-signing event for all attendees who got copies of Alain's latest book!πŸ’›πŸ¦…

To all the guests, officials, birders, environmentalists, conservationists, and bird race participants who got copies and had them signed by Alain, maraming salamat po! The Great Philippine Eagle has been the symbol and the north star of the Haring Ibon brand ever since its inception nearly 10 years ago, so your support means the world to us as we raise awareness of the state of our forests and the wildlife within them through our publications. Maraming Salamat!

πŸ“ If you would like to get copies of Alain's latest book, Lord of the Forest: The Fall and Rise of the Philippine Eagle is now available on the Haring Ibon website!
https://www.haringibon.com/products/lord-of-the-forest-the-fall-and-rise-of-the-great-philippine-eagle

πŸ“Έ Photos from WBPP's very own Bert Briones, Christian Benavidez, and Vinz Pascua

Lord of the Forest has finally launched πŸ’›πŸ¦…We would like to thank everyone who came to the launch of Alain Pascua's lates...
06/08/2026

Lord of the Forest has finally launched πŸ’›πŸ¦…

We would like to thank everyone who came to the launch of Alain Pascua's latest book, "Lord of the Forest: The Fall and Rise of the Great Philippine Eagle."

We are incredibly grateful to Theresa Mundita Lim, former Executive Director of the ASEAN Centre for Biodiversity and DENR-BMB; Dr. Susan Mercado, former WHO Director for Program Management in the Western Pacific Region; Naderev M. SaΓ±o, former Climate Change Commissioner and Executive Director of Greenpeace Southeast Asia; Dr. Segfredo R. Serrano, former DA Undersecretary for Policy and Planning; Darlow Parazo, CEO of DBA Global Shared Services; and Leonardo "Ka Leny" M. Manalo, author of Passage Through Consciousness and Chairman of Kaakbay ng G**o for sharing their insights, and giving a short message into their parts in creating Lord of the Forest with Alain.

Our kind regards to Mike Lu, President of the Wild Bird Club of the Philippines; Anthony Arbias, President of Philippine Native Plants Conservation Society Inc.; Rainier Manalo, Program Director of Crocodylus Porosus Philippines, Inc.; Ms. Mari Almeda, DENR-BMB Ecosystem Management Specialist; Anson M. Tagtag, DENR Wildlife Resources Division Chief; and WBPP trustees Chin Fernandez, Djop Tabaranza, Prof. Bert Madrigal, and Loel Lamela for gracing the presence of the book launch.

We want to thank Ron Canimo, author of Mga Tala at Tula, and Deejay Santiago, two rising poets who contributed a Filipino and an English poem to each of the book's chapters, and for reciting these poems during the book launch!

Lastly, to Professor Blas Tabaranza and Dr. Neil Aldrin Mallari, who wrote the Forewords; to Professor Juan Carlos Gonzalez, who wrote the book's introduction; and to Atty. Felix S. Alicer of DENR-BMB for giving recorded video messages for the launch.

πŸ“Έ Special thanks go to Wild Bird Photographers of the Philippines - WBPP's very own Bert Briones, Christian Benavidez, and Vinz Pascua for documenting the book launch!

πŸ“ Lord of the Forest: The Fall and Rise of the Philippine Eagle by Alain Pascua is now available on the Haring Ibon website
https://www.haringibon.com/products/lord-of-the-forest-the-fall-and-rise-of-the-great-philippine-eagle

We're incredibly grateful to know that Subic Bay Metropolitan Authority (SBMA)'s Chairman and Administrator, Engr. Eduar...
06/04/2026

We're incredibly grateful to know that Subic Bay Metropolitan Authority (SBMA)'s Chairman and Administrator, Engr. Eduardo AliΓ±o, has given a copy of our National Book Award-winning publication, Birds of Subic Bay by Vinz Pascua, to the Australia in The Philippines Ambassador, Mr. Marc Innes-Brown, as a token of appreciation between the Philippines and Australia in their latest economic meeting πŸ‡΅πŸ‡­πŸ‡¦πŸ‡Ί

Fun fact: the author of Birds of Subic Bay, Vinz Pascua, and Mr. Marc Innes-Brown are both alumni of The University of Sydney!

The creation of Birds of Subic Bay took place in both Subic Bay, Philippines, and Sydney, Australia, over several years. Photographing the birds of the book began during the first few months of the COVID-19 Pandemic, and the book's layout and writing were completed in Sydney while Vinz was pursuing his Bachelor of Design in Architecture at USYD from 2022 to 2024.

Maraming Salamat, SBMA's Chairman AliΓ±o, for this wonderful gesture!

The Optisan Optics Birding LR ED Binoculars have been incredibly popular binoculars for birders across the country! Our ...
06/02/2026

The Optisan Optics Birding LR ED Binoculars have been incredibly popular binoculars for birders across the country! Our professional bird guides from Bird Finder Philippines, like Totic Failana, have been using their pair for nearly 2 years πŸ‡΅πŸ‡­πŸ”­

Take it from Totic Failana himself as he says, "Optisan Optics has been my reliable partner in spotting and identifying avian treasures of Palawan, kicking off several tours across Palawan for 2026. Lightweight, fast-focusing, low-light capable, and the best thing, it works perfectly even when I wear my eyeglasses!" 🦜

We only have a few stocks left of our Optisan Optics Binoculars, with the 8x34 configuration of our popular LR ED model already sold out!

πŸ“If you are interested in the Optisan Optics Binoculars, feel free to check out the LR ED and the other models over at the Haring Ibon website
https://www.haringibon.com/collections/optisan-optics

In celebration for this year’s Pride Month, we’ll be having a sale for the Haring Ibon Philippine Flora Umbrella and the...
06/01/2026

In celebration for this year’s Pride Month, we’ll be having a sale for the Haring Ibon Philippine Flora Umbrella and the Haring Ibon Playing Cards all throughout the month of June β€οΈπŸ§‘πŸ’›πŸ’šπŸ’™πŸ’œ

🌈 Shop now at www.haringibon.com

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