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Inspired by movement and kinetic energy, Chàrmà offers a collection of essential pieces that encou

09/03/2024

Happy International Women's Day 💕

12/05/2023

Thank you for this feature on our brands energy ⚡️

Mega Magazine May 2023
By :

For local brand Chármá, fashion in activewear is
about giving good energy through their pieces,
keeping in mind these four aspects: fitness, function,
fashion, and free soul.
“Wellness for me is making healthy choices every
day to live a fulfilling life,” says founder Charmaine
Palermo. “It’s a balance between all aspects—
physical, emotional, mental, spiritual, social, and
environmental. It’s having positive perspectives and
values by which we live, and knowing our strong
sense of purpose, then consciously taking mindful
actions to live that every day.”
A key factor for good activewear? The effortless
transition from running on a track to running an
errand. In every design, the brand integrates stretch
with sleekness, breathability with boldness, and
support with sophistication. And the heart of it all, the
brand speaks with intention—to inspire, empower,
and bring blessings of energy.
“I want to bring together the characteristics of
activewear and streetwear with a sleek minimalist
aesthetic,” Palermo says. “I want to give the market
pieces that have a very strong focus on function and
style, to meet the demands of women with an active
lifestyle—women who want to be comfortable with
what they wear and, at the same time, look great.”
As Palermo sees it, activewear and athleisure will keep growing as the local culture continues to give importance to self-care and consumers choose to spend their money on clothes that are multiseasonal and multifunctional. There will be more innovations on sustainable materials and design for activewear as well as more collaborations with luxury
brands and giant sports labels.
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Appreciate your words and well-thought-of questions
Thank you ✨🙏🏼

14/02/2023

Love 🖤

18/07/2022

Step by step.
Day by day.

in the Focus Set reminding us to keep going ⚡️

04/07/2022

Our fave in her new workout fit is our monday motivation to keep working on those fitness and wellness goals 💚

She's looking strong, beautiful and happy in the green Motion Set 💪🏼 Last few pieces left and still on sale. Shop now livecharma.com

01/07/2022

Hello July! It's our MID-YEAR SALE today til July 5 with up to 50%OFF SITEWIDE!

Don't miss out on our biggest sale!
Shop livecharma.com ⚡️

24/06/2022

Take good care of your energy ✨
Use it wisely.

27/05/2022

Weekend Mood by .mcgarry in the Speed Crop ⚡️

Celebrate what you've accomplished and raise the bar a little higher each time you succeed.

25/05/2022

More of these 👆🏼

"Energy Attracts Energy"

23/05/2022

There is no substitute for hard work. Never give up. Never stop believing ✨

Start your week with this mindset and look sharp in the 𝗙𝗢𝗖𝗨𝗦 𝗦𝗘𝗧 ⚡️Last few pairs left. Cop them now at livecharma.com

19/05/2022

We're always cheering for you!
Keep winning 👑
You got this!

Address

Makati
1229

Website

http://www.livecharma.com/

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