Appointments :
Call :+92-321-9278687
Follow the DEEPAK & FAHAD channel on WhatsApp: https://whatsapp.com/channel/0029VaYYbIMElagzAJeLdE In a traditionally conservative society where even a hint of walking away from the long set values and where even the mildest of the liberal projections in vibrancy do raise eyebrows, fashion has long been seen as a word associated with every taboo imaginable
in society, and the people associated with the word have been severely looked upon for decades. As the new millennium dawned with the e-revolution on its horizon, people from various strata of society with the new ideas and knowledge at hand, started to break shackles and entered almost every territory, hitherto forbidden. Fashion was no exception to this and saw a resurrection with new energetic, pragmatic and enigmatic blood running through its age oppressed veins. Many names created ripples across and beyond the traditionally set boundaries not only at local front but at international visage too, creating vistas no one would have imagined so far. One would imagine that with Deepak being a dental graduate and fahad holding a bachelor’s degree in business administration with an additional training from AIFD, the duo would be an unworkable combination for the field of fashion. But for childhood friends the chemistry did match so well that even the diverse spectrum of their professional aptitudes did not hamper the goals, aims & determination they had. Goals of being different, aims of being recognized with a revolutionary stroke and the determination to stir the eons with an elegantly pristine charm. In midst of a so called fashion revolution happening within the first decade of the ongoing millennium, where everyday bigwigs were being created from the ashes of the past, where fashion was still struggling to earn a name on the artistic horizon and where the existence of genuinely innovative ideas did still lack, for the young duo it was nothing less than a herculanic challenge to set off and not only set off, to create a supernova within the industry , the energy from whose charismatic output could be seen by decades ahead to come. But with the will to blast off, from literally nothing, did prevail and on a foggy chilly dawn of January 2012, within the heartwarming fumes of fragrant coffee and the soul enthralling charm of a bright sunny era ahead, the brand was launched by the duo with hopes and more hopes. Since then the ether stirring duo has come a long way seeing and staying put to various professional hurdles and ditches and still coming out of the shadow of each with some more feathers added to the hats of both of them and with some accolades in their hands too. Not all off course has happened with luck, determination and unabated hard work has been the key to all this recognition and success. With a fierce debut in fashion Pakistan week 2012 autumn/winter with their collection named “Squared” a series of seemingly unending launches started for DnF, for all seasons and years to follow. The Fashion Pakistan week 2013 spring/summer showcased their collection “Metalistic” which was followed by the showcasing of “haute couturiers” in 2013 bridal couture week. The 2014 witnessed a cutting edge showcasing of their collection ed titled “Chameleon” in fashion Pakistan week, Dubai and “Siyah Sufaid” in Fashion Pakistan Week Autumn/Winter 2014 and got great recognition. In 2015, Deepak n Fahad were invited to participate in Mercedes Benz Pakistan Fashion Week Doha spring/summer which was the launching pad of their womenswear formal line named “Gul Rungi” and then later showcased their autumn/winter 2015 collection named “Floral Paradise” at India Fashion Week Dubai. 2016 was another stellar year with their grand participation in the biggest bridal couture fashion week of the country, Hum BCW spring/summer where they displayed an intricate bridal collection which received rave reviews from the world over. For fall/winter 2016, DnF presented "Rindana" which was touted as the best menswear collection of Fashion Pakistan Week. Their pastel hues & subtle handwork embroidery stood out like a shining star. 2017 has kicked off with a bang, as they unveiled an ingenious collection called "Deception" which was part of the Hum Showcase, a premier fashion week for haute couture. Deepak n Fahad are all set to take the world by storm and have a lot of great surprises in store for fashion lovers across the world. The enthralling aura of the duo was something the industry could not miss and soon they were the talk of the town and won the hard earned term of being the next big thing. All the leading papers of the nation have since then applauded them in their fashion segments and the work of the duo has appeared on almost every notable fashion magazine too. With some of the leading faces and bodies of the industry wearing and displaying their genuinely enchanting work on ramp and in print, the duo seems to be basking in the success of their innovative work. A success that remains elusive for many after an age long work has braced them since their beginning. Their 1st award came as the most aspiring young designer from fashion Pakistan week 2013 and they were later selected to stylize the participants in the piano segment of the Pakistan idol, a show that rocked the nation, which was an achievement in itself as it did add a lot of pride and prestige to the icon of Deepak n Fahad. After almost three years in the field the recognition keeps knocking at the door of this young duo and it’s a phenomenon that is likely to cease, for their hard work, their strength to break the traditional lines and experiment with the medias yet unknown to industry and with their sense to evolve and adapt, many milestones await the duo for their conquest, which for them seems to be only a matter of time. As the duo says, “sky’s not the limit; it’s just the beginning, a foot rest for a leap, we mean to achieve”. One can imagine from the on ground work that what a leap would it be and one can hardly wait for the new fashion age they are bound to bring. (Text by Dr. Saqi Hassan).
