Mama Yay

At Mama Yay, you'll find things that make you Mama (& Papa) go YAY! Check out our curations!

We ourselves are mama & papa who just have a penchant for clever baby solutions that makes growing up a little more fun for you and your lil' ones!

12/12/2025

🎁 YAY GIVEAWAY — Share the Love! 🎁
This season, we’re blessing you AND a friend with our well-loved Yay Thermal Bottles! 💛

🌟 Yay Thermal Bottle — Fuel your day with love, hydration, and positivity!
Each design is hand-drawn and paired with uplifting affirmations inspired by the little notes I used to leave for my girl during her challenging days. 💌✨
As parents, we know how powerful words can be — and that’s why we created a bottle that lets children carry encouragement wherever they go.

💦 Why the Yay Thermal Bottle?
• Unique 2-in-1 flip-up straw & spout
• Hand-drawn illustrations with meaningful affirmations
• A blend of style, motivation, and hydration
• Loved by families — 32+ designs since launch! 🥰

💬 HOW TO ENTER:
1️⃣ Like & follow .sg
2️⃣ Comment the design you’d love your friend to have
3️⃣ Tag your friend + share WHY you’d love to win this for them 🫶🏻
✨ Tag different friends in separate comments for more entries
➕ Bonus: Share this post to your stories & tag .sg

🏆 PRIZES:
3 sets of blessed winner-friends will each receive a $50 voucher (per person!) to shop your favourite Yay Thermal Bottles on Mama Yay’s webstore! 🌟

It’s our little way of spreading warmth — in your drinks, your words, and your friendships. 🥰

⏰ Giveaway ends 20 December 2025
📍 Open to Singapore only 🇸🇬

Wishing you a Blessed Christmas! 🎄

07/07/2025

🌿 GIVEAWAY TIME! 🌿

We’re thrilled to unveil our exclusive Mama Yay x House of Holly collaboration — featuring the elegant Savanna Toile print on our beloved BapronBaby Baprons! 💛

To celebrate, we’re giving away a Savanna Bapron to 6 amazing families!
Each winner gets to choose:
1 🦒 Savanna Flutter Bapron (Frost Blue) or
1 🦓 Savanna Bapron (White)
Available in Toddler and Preschool sizes!

How to enter:
✅ Like this post
✅ Follow .sg and
✅ Tag a friend in the comments (1 tag = 1 entry!)
🌟 Bonus chance: Share this post to your stories!

✨ Why do babies (and parents) love Baprons?
Because they’re not just bibs — they’re Baprons (bib + apron)!

This unique bib-apron hybrid is highly recommended by feeding specialists for little ones learning to self-feed. Unlike traditional bibs that tug at the neck, Baprons wrap gently around the body for a secure, comfortable fit — perfect for mealtime, messy play, and sensory adventures.

Crafted from buttery-soft, lightweight, waterproof fabric that’s quick-drying, stain-resistant, and 100% baby-safe, Baprons are gentle enough for even the most sensitive skin.

And because comfort is key to a positive feeding journey, many parents share that while their kids resist traditional bibs, they love wearing their Baprons.

No more pulling. No more fuss. Just calm, confident, mess-friendly meals. 🌼

📅 Giveaway ends 15 July, 11:59 PM SGT
📣 Winners announced on 17 July right here!
🛍️ Savanna Baprons launch 15 July, 12 PM
at mamayay.sg and houseofholly.com.sg

Ready to roam the Savanna in style? 🌾🦓🦒

05/07/2025

Mama Yay is now taking flight with KrisShop! ✈️🌎

We’re thrilled to announce that Mama Yay is officially available on KrisShop — the inflight and online shopping platform of Singapore Airlines!

As a proud Singapore-grown brand, it’s a true privilege to join our national icon on its journey above the clouds. 🇸🇬

You can now shop a curated selection of our best-loved feeding essentials:
☁️ Mama Yay Thermal Bottles
☁️ Mama Yay Thermal Food Jars
☁️ BapronBaby Baprons
☁️ NumNum Gootensils

Whether you’re soaring through the skies or shopping from home, enjoy flexible delivery options — plus the added perk of earning or redeeming KrisFlyer miles with every order.

From the cabin to your kitchen, we’re here to make mealtimes easier — wherever life takes you. ✈️

Thank you for being part of our journey! 🫶🏻

Here’s to new heights, fresh milestones, and more joyful mealtimes ahead! ☁️💫

🛒 Now available at KrisShop.com

13/07/2024

🍴✨ Discover the magic of our Yay Crinkies for baby led weaning and beyond! 🌟 Crinkle cutters aren't just for show – they're a game-changer for tiny fingers and adventurous taste buds. Here’s why they’re a must-have:

1️⃣ Better Grip: The crinkled edges make slippery foods like avocado or mango easier for little hands to hold, empowering independence during meals.

2️⃣ Fun Factor: Kids love the playful shape! It turns mealtime into a delightful experience, encouraging them to explore new foods with enthusiasm.

3️⃣ Quality & Convenience: Our Yay Crinkies are fuss-free with a handy travel cover, ensuring meals on the go are always a breeze. They're designed with top-notch materials for durability and safety.

👧🏻‍🍳 Parent Approved: "A novel, fun presentation can pique their interest. My 5-year-old doesn’t love papaya but gobbled crinkled papaya slices up." Crinkle cutters add that extra appeal, turning even picky eaters into food explorers!

Ready to transform mealtime into a joyous adventure? 🎉 Grab your Yay Crinkies today and watch your little one dive into healthy eating with gusto! 🌈👶🏼
Shop all your feeding essentials at mamayay.sg!

11/07/2024

ꜱᴀᴠᴇ ᴛʜɪꜱ ᴘᴏꜱᴛ ꜰᴏʀ ʀᴇꜰᴇʀᴇɴᴄᴇ
𝙒𝙞𝙣𝙣𝙞𝙣𝙜 𝙖𝙩 𝙒𝙚𝙖𝙣𝙞𝙣𝙜 𝙎𝙚𝙧𝙞𝙚𝙨: Food to avoid or limit

Navigating the weaning journey with care! 🍎✨
🩷 Remember, healthy eating for your little one is all about balance.
🍬 Skip the salt and sugar, and watch out for foods and drinks that aren't safe for your child.
🍯 Did you know? Honey before 12 months can lead to serious food poisoning called botulism.

Learn more in our Winning at Weaning series!

Follow us in this series as we continue to look into the whys, whats and hows behind weaning! Save this post for future reference! Let's win at weaning! 💪🏼
Shop all your quality toddler weaning essentials at mamayay.sg!

07/05/2024

Make Mom's day extra special with our matching Bapron + Apron set this Mother's Day! 🎁💕

👉 Exciting news! Our Aprons (available in Small Youth to Adult sizes) are now adjusted to just $47.50!

Plus, don't miss out on our FLASH BUNDLES for 48 hours:
🥑 Apron + Bapron for only $75!
🍍 Apron + Bapron + Kiddikutter (Coloured) for only $100!
🍉 Apron + Bapron + Kiddkikutter (Wooden) for only $103!

Get ready to create cherished memories in the kitchen with matching aprons and make this Mother's Day unforgettable! 🍽️💖 (Automatic discount applied, no code needed)
Shop your favourite Mothers' Day Gifts from mamayay.sg!
Feel free to DM us if you'd like it to be gift-wrapped!

23/04/2024

“Parenting isn’t about perfection; it’s about navigating the ups and downs with love and patience. Embrace the messy moments and remember, our worst moments don’t define us. 💖

22/04/2024

Bapron's bestie is GOOtensils! Step right up to the Three Spoon Circus! 🎪 Three Spoon Circus bundles comes with a full coverage toddler Bapron (fits 6m-3T) and THREE GOOtensils to create the perfect tools for a little mealtime circus of your own. occupational therapist Judy Delaware OTR/L, CLC and registered dietitian Megan McNamee MPH, RDN specially curated and endorsed this bundle for maximum mealtime engagement and development.

We are so thrilled to launch the Feeding Littles Bapron and 3 Spoon Circus as part of our Boutique's exclusive launch at this weekend! Come join us!
Shop all your feeding essentials at mamayay.sg!

17/04/2024

ꜱᴀᴠᴇ ᴛʜɪꜱ ᴘᴏꜱᴛ ꜰᴏʀ ʀᴇꜰᴇʀᴇɴᴄᴇ
𝙒𝙞𝙣𝙣𝙞𝙣𝙜 𝙖𝙩 𝙒𝙚𝙖𝙣𝙞𝙣𝙜 𝙎𝙚𝙧𝙞𝙚𝙨: Exploring Food Texture? Will my baby accept it?

Let's delve into the first longitudinal study examining food texture acceptance and feeding behaviour during feeding between 6 and 18 months. Swipe through to learn more!

🥑 One key takeaway for parents from this study is the importance of gradually introducing a variety of textures to their baby's diet during the complementary feeding period.

🥑 Starting from around 6 months, offering different textures such as purees, cooked pieces, and harder foods can help babies develop their acceptance and ability to handle diverse textures, which is crucial for their overall healthy eating habits later on.
Follow us in this series as we continue to look into the whys, whats and hows behind weaning! Save this post for future reference! Let's win at weaning! 💪🏼
Shop all your quality toddler weaning essentials at mamayay.sg!

16/04/2024

Have you ever noticed that when you let young babies feed themselves, they tend to hold the spoon hostage? How do you get it back without a battle? Judy Delaware, of Feeding Littles, coined this amazing little phrase to go along with her clever solution: “The Three Spoon Circus”, and it's absolutely brilliant!

Step 1: dip a spoon into a soft solid (or puree), hand to baby.
Step 2: kick off the second act with another loaded spoon.
Step 3: now for the magic, introduce a third loaded spoon.

Baby will instinctively drop the empty spoon to reach for the more interesting full spoon - no prying necessary! NumNum GOOtensils are great for building baby’s confidence with self-feeding and teach them the gross motor skills they need to master their own mealtime.
Shop your Numnum Gootensils at mamayay.sg!

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https://www.mamayay.sg/

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