Massiveoutfit

Massiveoutfit understated elegance A world of biro curated living. Shouten is the brain child of the creators behind menswear label biro. Shouten - Understated Elegance.

A concept space rather than a agship store, this compact 310sqft area is built solely on naturally produced indigo coated wood from Tokushima, Japan. It is layout to re ect the biro aesthetic and its original brand philosophy -

A writing instrument, is often the starting point to every ideas and process. We continue to express the quality of design beyond clothes making, elevating thoughts and co

ncept through the pursuit of beauty and perfection in interior, architecture and furniture making. Characteristics of this space include the beauty of imperfection, simplicity, modesty and appreciation of objects and spaces. In our modern fast paced lifestyle, shouten aims to provide the individual with a mean to slow down and appreciate the quality of life through spaces, environment, products and feelings. On top of the principle products, a new collection crafted from natural dyes and organic cotton is also introduced. Employing sustainable manufacturing, this is an e ort to bring awareness about social improvement and environmental issues. Shouten will remain as a small extension of the biro brand’s core beliefs in craftsmanship, appreciation of details, story-telling and a quality way of life. It doubles up as a platform to showcase these elements to a wider audience through the use of the space and its curated products.

‘You got soul so you can feel it’
10/06/2026

‘You got soul so you can feel it’

Created for Hibiki.For us, the furoshiki was never only a packaging element. It was a culturally embedded form with the ...
04/06/2026

Created for Hibiki.

For us, the furoshiki was never only a packaging element. It was a culturally embedded form with the ability to hold gesture and care. This image reflects our own studio perspective, imagining the piece not only as an object of gifting, but as something that could continue into contemporary life through personal expression.

Our TT in for service.
27/05/2026

Our TT in for service.

Traverse Shorts for warmer weather.
22/05/2026

Traverse Shorts for warmer weather.

All day, every day.
18/05/2026

All day, every day.

Three selections that feel familiar, and yet never the same.
07/05/2026

Three selections that feel familiar, and yet never the same.

Developed with Suntory’s New York office for Kakubin Highball.What interested us was how to sharpen the expression of an...
05/05/2026

Developed with Suntory’s New York office for Kakubin Highball.

What interested us was how to sharpen the expression of an icon without separating it from the cultural texture that gives it meaning. Kakubin is already deeply embedded in everyday life, so our intention was not reinvention, but a more precise articulation of what makes the ritual continue to resonate.
A study in how heritage remains present by becoming clearer, more current, and more culturally legible.

Reference
04/05/2026

Reference

Authored, not advertised.Not every piece of work needs to announce itself loudly.Some directions begin with a feeling, a...
01/05/2026

Authored, not advertised.
Not every piece of work needs to announce itself loudly.

Some directions begin with a feeling, a reference, a surface, a colour, or the way two things sit together.

A printed image against a woven ground.
A graphic tone against something aged and textured.
A composition that feels accidental, but still considered.

For us, visual direction is often found in these quiet relationships.

That is where the work starts to feel authored.

Red line selvedge ticker, off white chambray and raw denim.
29/04/2026

Red line selvedge ticker, off white chambray and raw denim.

Address

Singapore

Opening Hours

Monday 12:00 - 20:00
Tuesday 12:00 - 20:00
Wednesday 12:00 - 20:00
Thursday 12:00 - 20:00
Friday 12:00 - 20:00
Saturday 12:00 - 20:00
Sunday 12:00 - 20:00

Telephone

+6597487347

Website

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