Massiveoutfit

Massiveoutfit understated elegance A world of biro curated living. Shouten is the brain child of the creators behind menswear label biro. Shouten - Understated Elegance.

A concept space rather than a agship store, this compact 310sqft area is built solely on naturally produced indigo coated wood from Tokushima, Japan. It is layout to re ect the biro aesthetic and its original brand philosophy -

A writing instrument, is often the starting point to every ideas and process. We continue to express the quality of design beyond clothes making, elevating thoughts and concept through the pursuit of beauty and perfection in interior, architecture and furniture making. Characteristics of this space include the beauty of imperfection, simplicity, modesty and appreciation of objects and spaces. In our modern fast paced lifestyle, shouten aims to provide the individual with a mean to slow down and appreciate the quality of life through spaces, environment, products and feelings. On top of the principle products, a new collection crafted from natural dyes and organic cotton is also introduced. Employing sustainable manufacturing, this is an e ort to bring awareness about social improvement and environmental issues. Shouten will remain as a small extension of the biro brand’s core beliefs in craftsmanship, appreciation of details, story-telling and a quality way of life. It doubles up as a platform to showcase these elements to a wider audience through the use of the space and its curated products.

Three selections opening a new stretch of listening.
19/08/2026

Three selections opening a new stretch of listening.

Quality is not defined by a single feature, but by the accumulation of hundreds of considered choices.
07/08/2026

Quality is not defined by a single feature, but by the accumulation of hundreds of considered choices.

LS Haftone Tee AAI
03/08/2026

LS Haftone Tee AAI

A first volume of sound, gathered three at a times
29/07/2026

A first volume of sound, gathered three at a times

Leather stacked keyboard stand.
24/07/2026

Leather stacked keyboard stand.

Summer in Shonan AAI
21/07/2026

Summer in Shonan AAI

What interested us was how to make quality visible within the everyday highball occasion.The Quality Highball Certificat...
19/07/2026

What interested us was how to make quality visible within the everyday highball occasion.

The Quality Highball Certification Program recognises outlets committed to serving highballs with care, consistency, and pride. From the pour to the glass, the temperature, the carbonation, and the moment of service.

Our intention was to turn certification into more than a mark of approval. A badge of trust, proudly displayed and easily recognised.

A study in how quality becomes part of culture when it is served with precision.

Address

Singapore

Opening Hours

Monday 12:00 - 20:00
Tuesday 12:00 - 20:00
Wednesday 12:00 - 20:00
Thursday 12:00 - 20:00
Friday 12:00 - 20:00
Saturday 12:00 - 20:00
Sunday 12:00 - 20:00

Telephone

+6597487347

Website

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