SurfEXPLORE

SurfEXPLORE The surfEXPLORE® Group
Original Since 2010
Exploration, Adventure, Surfing, Culture & Environment.

The SurfEXPLORE Group is a multinational collective dedicated to the discovery, documentation and conservation of new surfing locations worldwide. The principals are: John Seaton Callahan (USA), Emiliano Cataldi (ITA-AUS), and Erwan Simon (FRA) with frequent guest surfers. The surfEXPLORE Group has produced more than 40 projects in Africa, Asia and the Americas with over 5 000 verified pages and 1

00 cover images of published print and digital media materials worldwide. The surfEXPLORE group is expanding into a brand, with a new line of Shirts, Shorts and accessories

The surfEXPLORE Group has filmed and broadcast episodes of our television series surfEXPLORE with Puzzlemedia, broadcast en français on the Planete+ and France O networks worldwide. SurfEXPLORE(衝浪專家)是一個集結衝浪者,攝影師,作家和藝術家的熱情，去前往世界上最遙遠的角落搜索從沒有人衝過個的浪點。這樣做，我們希望能夠鼓舞其他人，也開始踏上旅程沿著人跡罕至的路，了解和尊重其他文化，同時可以持續地支持當地地方上的經濟。

SurfEXPLORE est un collectif de surfeurs, photographes, auteurs et artistes dont l'ambition est de voyager vers les endroits les plus isolés du monde à la recherche de nouvelles vagues vierges. Nous espérons ainsi inspirer d'autres voyageurs à embarquer dans l'aventure hors des sentiers battus, à la rencontre et dans le respect des autres cultures, et en favorisant durablement les économies locales. SurfEXPLORE è un gruppo di surfisti, fotografi, giornalisti ed artisti che condividono la passione per i viaggi nei luoghi più remoti del pianeta alla ricerca di onde ancora inesplorate. Nel fare questo, speriamo di ispirare altri viaggiatori ad intraprendere viaggi lungo le strade meno battute, conoscere nuove culture e supportare in modo sostenibile le economie locali.

JSC interview for : Discovering New Surfing Locations Worldwide book feature for MyLife On Board Philippines, thanks to ...
31/08/2026

JSC interview for : Discovering New Surfing Locations Worldwide book feature for MyLife On Board Philippines, thanks to Camille V. Pilar!

Getting some love from TRACKS MAGAZINE Australia, on Instagram
30/07/2026

Getting some love from TRACKS MAGAZINE Australia, on Instagram

Success - surfEXPLORE: Discovering New Surfing Locations Worldwide soon to be on the shelf at the main branch, Singapore...
21/07/2026

Success - surfEXPLORE: Discovering New Surfing Locations Worldwide soon to be on the shelf at the main branch, Singapore National Library for Reference and Lending - NLB Singapore

CARVE Surfing Magazine UK, Issue 232 - SurfEXPLORE feature, text and images
28/06/2026

CARVE Surfing Magazine UK, Issue 232 - SurfEXPLORE feature, text and images

Now available at retail outlet at Ngee Ann City!Eye-watering price of SGD $109
23/06/2026

Now available at retail outlet at Ngee Ann City!

Eye-watering price of SGD $109

Here's the full lowdown from the surf world on surfEXPLORE — and it's a genuinely mixed picture, with passionate voices ...
10/06/2026

Here's the full lowdown from the surf world on surfEXPLORE — and it's a genuinely mixed picture, with passionate voices on both sides.

The Book Itself
The book is divided into 28 chapters, each detailing a separate location and surfEXPLORE mission, covering a broad geographical palette arranged alphabetically, ranging from Algeria to Haiti, Western Sahara to the Philippines. Each chapter follows a set template — a brief history of the location, the struggles involved in travelling there (mostly dealing with government officials and paperwork), and details on the surf spots and surfing done on the trip.

Production Quality: Solid
On the production side, the book looks very good — top-shelf print quality, no misspellings across 56,000 words, no mangled captions. Everyone at Schiffer did a great job.

Reader Enthusiasm: Strong
Fans on Amazon UK have been vocal. One reader called it "full of amazing stories of discovery" with photos that are "original and of top quality," saying it should be in any serious travel-oriented surfer's collection. Another described it as the best coffee table book/conversation piece they'd had in years — and ordered a second copy for Christmas.

Critical Reception: More Complicated
Swellnet's in-depth review by Steve Shearer was more measured. While Callahan is described as competent at composing a sentence, the reviewer found his prose utilitarian — conveying information but lacking spark, originality, and emotion. That sense of crushing boredom, despair, anticipation, and soaring bliss known to surfers who have searched off the beaten track for waves is largely absent.

The Big Controversy: Ethics of Spot Exposure
This is where things get heated. A large chunk of the potential readership sees the book as morally compromised — an illegitimate exercise in "neo-colonialism" and exploitation. They view remaining secret spots as sacrosanct and requiring protection from commercialism. Callahan rejects this, arguing that surf tourism brings economic benefit to local communities and should be encouraged, even if secret spots get blown out.

The book has thrown the door wide open to a surf world full of influencers looking to commodify spots — and the reviewer notes we live in the era of digital commodification of everything.

Amazon Rankings
On Amazon US, the hardcover currently sits at #87 in Surfing books — a respectable niche position for a specialised title. Amazon

Bottom line: The surf community is split. Travel-hungry surfers and coffee table book lovers are enthusiastic. Core surf purists and critics argue it trades depth for breadth and raises uncomfortable ethical questions about blowing up secret spots. As its author, you should know the conversation is lively and ongoing — which itself drives visibility.

. Readers embark on a global journey of discovery with , an unparalleled exploration of 28 extraordinary and untapped surfing destinations. Join internationally recognized surf travel expert John Seaton Callahan and the surfEXPLORE Group as they unveil breathtaking waves, vibrant cultures,...

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