Producing products that give physical comfort without taking away the aesthetic sides. We are offering products that are worth every penny our customers spend. Women’s Empowerment
At Charmella, we see a world where every woman has their own superpower- ability to compete and achieve success in any field. Driven by our passion to design clothing for modern women and our desire for innovation, we ai
m to elevate women empowerment by confident personality. Our teams have missioned to unite goal oriented women and bring inspirations and motivations to all women. As Puan Ell Nabiela - Charmella founder and goal oriented woman - once said, “ something as small as the flutter of a butterfly's wing can ultimately cause typhoons halfway around the world”. Everyday, we are striving for a better future for ourselves, our women and our community. We believe that modern women have equal opportunity to lead the way without being questioned. And we believe every woman, everywhere, should have opportunities for women to develop and be on top. Charmella Offers Quality and Value
Every product is made exclusively for women who seek quality and value in their clothing. Our team members come from various departments but work together with the similar goal- designing and producing products that give physical comfort without taking away the aesthetic sides. Charmella Encourage Self-Love
Woman who loves herself will invest in herself. Also, what we wear has a major impact on our confidence. In Charmella, we put responsibility on our shoulders to create unique products that make our customers feel good and empower them when they are wearing or using our product. We believe that our product has ‘magic’ to boost our customers' confidence. Charmella is the Essence of Premium Brand
All of our products are made of premium material that gives extra satisfaction to those who wear them. Our quality assurance and quality control teams always make sure that the manufacturing and production lines of our product are undergoing perfectly and smoothly based on our high standard. Because we focus on delivering the premium feels to our customers. Customer’s satisfaction is our responsibility. Charmella Speaks for Diversity
We design and invent various products from indoor apparel to outdoor gears. We believe that women nowadays make their own decision to do what they want to. Here in Charmella, we create products that are suitable for housewives as well as career ladies. We appreciate all women as we create products that are suitable for any categories of women. That is our definition of diversity- producing unique products that are suitable for all women.