A modern take on streetwear which appeals to the unique and individualistic crowd, THE URBAN APPAREL takes the inspiration from the way of the streets and real style dictators. Programmed with the inquisitive nature, its off-the-wall personality is fashioned into a collection of edgy streetwear. Experimental yet functional, THE URBAN APPAREL is all about the playful approach to personal style. Its irreverent sense of humor is translated into each item of clothing, creating bold and amusing ideas throughout the collection. Designed with the eclecticism of unconventional indies in mind, the collection boasts a range of unusual silhouettes and styling ideas. From casualwear to semi-formal style, THE URBAN APPAREL offers all the unique looks to stand out in. THE URBAN APPAREL is characterized by a culture of educated ignorance and misdemeanor that defies the norms. Unconventional forms and silhouettes set against the traditional beliefs and customs yielded by the society. THE URBAN APPAREL works over and around the boundaries and frees itself of restrictions. THE URBAN APPAREL is what we see as an open-ended question that awaits diverse and unconventional answers – a slight transgression of the prevailing fashion stereotype. The brand personifies the rebellious minds and free thinkers, who leave no stone unturned when it comes to creating an inimitable signature style. The brand is the quintessence of unique sartorial statement.
