Established in early 2013 by Lora Gordon and pro-WMX rider Chelsea Wright-Newbold. Having been involved in motocross since 1997, Chelsea has always been passionate about riding and the atmosphere of the sport. Racing was a family affair, a community of people who love what they do and support each other throughout their successes and wrecks. She never imagined that she would ever reach the profess
ional level but after years of work she succeeded. In 2011, she competed in her rookie year and has been working towards her next goal- being one of the top women riders in the world. She was also searching for a lasting career in action sports that would not only allow her to continue racing but would also allow her to help support other racers and riders in their goals. Much like the support she received from many people over the many years of being involved in the sport. After sleepless nights, multiple ideas and endless conversations we finally created Race Riot, a brand that would be as bold and bright as action sports. New and fresh clothing that reflects the new generation of action sports athletes, fans and everyone in-between. So here it is; Check it out, Like it, Share it, Wear it and be a part of the Race Riot Nation.
