08/29/2026
Is Sturgis dying? I keep hearing it. So here's my honest take. 🏍️
Yeah, it's not what it used to be. But what is? Everything changes. Is it expensive? Sure — but so is an NFL game, a big concert, a theme park. That's just how big events work now.
Does that mean you can't have a great time without blowing your budget? Not even close.
I stayed at HTR Black Hills Resort — reasonably priced, food trucks, live music on weekends, genuinely great stay. Rode Needles Highway, saw the Badlands, spent time in Deadwood, Spearfish, Hill City. Had one of the best trips of my life and didn't break the bank doing it.
Sturgis isn't dying. Not every year breaks records. Go make of it what you can.
🏍️ Let's Ride.