Relaxed Standard - Beard Care

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Relaxed Standard - Beard Care

Developed and used by US Special Forces, Relaxed Standard provides the highest quality beard care products available. Period.

Origin of Relaxed Standard
Relaxed grooming for operational missions is authorized in accordance with written authorization by the Commander Combined Joint Special Operations Task Force – Arabian Peninsula…

THE BEGINNING

Vainglory Beard Clay was created by a Special Forces (Green Beret) Medic while serving on contingency operations around the world. These missions required members of his Team to

be on “relaxed grooming standards” allowing them to grow beards, to meet operational needs. THE PROBLEM

While operating under relaxed grooming standards it's necessary to maintain a “professional” appearance as the beard grows. With this in mind, Bryan searched for products that could help tame the Team’s beards. But, because Men’s Beard Care was still just a niche industry, all he could find were women’s hair products - and that just wasn't going to cut it. THE SOLUTION

"Avt Viam Inveniam Avt Faciam" – I will find a way or make one. Green Berets are resourceful if they cannot find a way they will make one. Creating his own product was the best way he could help his Team. He spent many hours researching hair care products, cosmetics, and emulsions. Armed with this knowledge he handpicked every ingredient that went into making the finest beard clay in the world. YOU HAD TO KNOW SOMEONE

Bryan developed his beard clay for personal use and to help his Team's operational needs. Any extra was shared exclusively with bearded friends, or friends of those friends. As word of this special 'beard clay' spread in the tight-knit community, the demand grew. If you didn't know Bryan, or someone who did, you were S.O.L. Fortunately, Relaxed Standard beard products are now available to bearded savages everywhere.

03/30/2022

⭐⭐⭐⭐⭐ "I've tried all the brands. This is the product to use. Period." -.henry.501

Thanks Derek for the solid endorsement. Great looking mustache my man 👊🏼

03/22/2022

Why choose beardclay? Our legendary Vainglory Beard Clay is the ultimate beard product. Unlike most beard products that have a wax or oil base, the base of Vainglory is made up of high-end leave in conditioners. These conditioners, combined with ingredients such as silk proteins, aloe, anti-virals, astringents, antioxidants, B-vitamins, and a select blend of oils set the conditions for a superior beard. Thicker than creams, balms, or pomades, our non-greasy beard clay relaxes easily in the hand, goes on clean with a natural looking matte finish (no beard prints on your cell phone screen), provides all-day hold, and washes out easily.

03/14/2022

⬇️What he says⬇️

Reposted from on Instagram: Don’t walk around lookin like a bitch. Grow a beard and use Relaxed Standard - Beard Care hands down the best beard products I’ve ever used. I’ve had a beard since I was 16 and have used countless products. The Vain Glory oil and clay are the best out there. Thanks to Ethan McDowell and Relaxed Standard - Beard Care for the give away on the shirt!!

03/10/2022

Civilized beards for savage men.

That's the

03/04/2022

We've been working in the lab. Stay tuned. 👀

02/28/2022

Valhalla Awaits.

02/23/2022

Six Marines. One Nation.
Remember February 23, 1945.

02/21/2022

Tag a you know in the comments. We want to meet him!

Scott is a true Bearded Savage and one of the Relaxed Standard founders:
9 deployments to Iraq ✔️
4 deployments to UAE ✔️
1 deployment to Jordan ✔️

02/18/2022

Tried the cheap stuff? Been disappointed? Read on!

Until now, the only differentiating factor between beard products has basically been smell. This is because every beard brand just puts the same wax/oil in a can and adds their fragrance.

Vainglory Beard Clay is specifically formulated to promote skin and hair health.

Our Beard Clay is divided into 4 parts:
• Ester Blend: Provides structure and is the emulsifying agent. It’s the reason the product is not greasy or oily.

• Oil Blend: The oils used were selected for low molecular weight/fast absorption into hair. They provide anti-oxidant, anti-microbial, and anti-fungal properties.

• Botanical Extracts/ Water Soluble: Sooth skin and prevent acne or rash that sometimes occur with new beard growth. Promote skin and hair health.

• Scent: Handcrafted from essential oils.

Experience the Relaxed Standard difference: relaxedstandard.com

02/14/2022

It's not too late to get him a Valentine's gift that doesn't suck.

02/13/2022

Man's best... Beard clay.

02/08/2022

We want to say THANK YOU to Dan Hollaway and Dakota Meyer from American Party Podcast for all the love and support over the years! These guys have been in our corner from day one and all of their listeners have joined them. We thank you all!!

To show our thanks, you can save 20% on our entire website with promo code: americanparty

➡️ relaxedstandard.com

Address

Austin, TX
78701–78705, 78708–78739, 78741–78742, 78744–78769

Website

https://relaxedstandard.com/

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