09/16/2023
Designing Hollywood + Madison Maison Beverly Hills Boutique Brand ✨
Here’s How Five of America’s Best Independent Women’s Boutiques Stay on Top
MADISON MAISON OWNER DAVID ASSIL
INTERVIEWED BY FOOTWEAR NEWS
Owner David Assil has been a footwear veteran since launching his store in 1989 in Beverly Hills, Calif. Shoes account for 70 percent of the business. Through the years, Assil has offered top designers Miu Miu, Chloe, Marc Jacobs, Balenciaga, Marni and Christian Louboutin. Now, the retailer is focused on driving his own Madison Maison. shoe collection. “By designing our own pieces and working with the best small artisan factories, as well as the best tanneries all over Italy, [that sets us apart],” he explained. “We make what we believe woman want. Pieces designed to stand the test of time, which are made with superior quality, are incredibly comfortable and well-priced.” He noted that two of his best labels in the store also include Moma and a handbag line called Quyenn. “We are doing ballets, heels, boots, loafers. I see them being relevant always.” As for top trends in the market right now, Assil was in favor of metallics and some patents.
